Made easy


#499: TikTok Intimidates Me, So I’ve Decided To Do It My Way

September 20, 2022

Listen on…

After 2 years of being almost radio silent on TikTok, I’m giving it another go

If you’ve been with me for a while, you know that being in front of the camera has always been a challenge for me. It feels like there’s so much pressure to be ‘on,’ and being the perfectionist that I am, I often struggle being 100% satisfied with the content I record.

So imagine how I felt in 2020 when TikTok absolutely exploded in the United States. 

Yes, I was excited to have a new platform that offered a HUGE opportunity to grow and nurture an audience. And yes, I was also loving the fun, fresh and exciting content.

But… I’ve got to be honest. It just wasn’t a place that I wanted to show up — literally and figuratively — for a multitude of reasons. I can probably count on one hand the number of TikToks I’ve made over the past two years. 

Fast forward to today, and I’ve recommitted myself to the social media platform that has taken the world by storm — and the good news is, I’m in a much better place this time around.

But here’s the thing. I’m going to do TikTok my way because a) it has to work with my life, and b) if you commit to showing up, you’ve got to show up authentically if you want an audience that sticks with you for the long haul.

In other words, you won’t see me dancing — but you WILL see a more casual, less ‘prepared’ version of me. ;) 

I hope that by listening to this episode, you’ll be encouraged to do something that might scare you a little bit, but also excites you. Like I always say, getting outside of your comfort zone and doing something different is absolutely key if you want to grow your business.

So if you’re in need of a little nudge, tune into this episode (and be sure to check me out on TikTok!)

P.S. I’m giving away a FREE set of Airpod Max, so if you’re in the market for some fresh new ear gear, stay tuned until the very end to hear how to enter.

Here’s a glance at this episode…

  • [03:21] It’s time to start doing something that intimidates you. For me, that’s showing up on TikTok. I'm going to share why I'm making it a strategy and what it's teaching me. I hope you get inspired to act on something intimidating you!
  • [06:27] I wrote a book called Two Weeks Notice, and I'll be launching it in 2023. This book is going to change lives. I believe TikTok will serve in a way that attracts a new audience. 
  • [07:42] I also know a really strong TikTok strategy will help you increase your brand awareness, build an engaged community, create hype around a movement, and I know TikTok can sell books.
  • [08:09] Do I know it will work? Absolutely not. I'm willing to give it a try. Just because it intimidates me, doesn't mean it's not for me.
  • [08:36] I'm setting boundaries, because I have to do it my way. You won't see me dancing, but you will see me trying new things including some trends that I've seen working.
  • [09:59] We can't continue to do the same thing over and over again and never come out of our comfort zone. The online landscape also changes so much that I have to teach what I know and teach what I do. I have to experiment to teach new things that will excite you.
  • [11:18] It's my mission to reach one person every single day who needs to hear my message. It's going to hit them in the heart and be exactly what they needed to hear. That’s what I come back to time and time again. 
  • [12:46] When you think about adding something new to your business, make sure that it feels exciting to you. Don't choose something that feels like a grind, you don't want to hate it or feel miserable.
  • [14:12] WE’RE DOING A GIVEAWAY! Here are the details: 
    • When: September 20th to September 23rd.
    • What: Win Apple AirPods Max! 
    • How: Go to my TikTok channel
    • Download the app and find me on TikTok. 
    • Follow me at amy.porterfield – Like, save, and comment on my latest video.
  • [15:00] The winner will be announced on Monday, September 29th!

Click here to listen!

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