Made easy


#536: 2 Million Followers in 2 Years: The Power of Video to Explode your Brand with Shadè Zahrai

January 19, 2023

Listen on…


Tangible, actionable strategies to grow your business through video 

If you’ve been with me for a while, you know that doing videos on social media has always been a bit of a challenge for me. I get a little bit self-conscious and let’s just say being a perfectionist doesn’t help either.

But here’s the thing. I know that harnessing the power of video can literally make your business — and your social media following — explode (in the best way possible).  

My guest in this episode, Shadè Zahrai, knows this all too well. As principal and director of Influenceo Global – a positive-leadership consultancy – Shadè consults, trains, and coaches leaders and teams from startups to Fortune-500s.

When the pandemic hit, Shadè had to get scrappy. She started experimenting with videos on social media, and even though she didn’t love being on camera at first, she started seeing a lot of traction. 

And when I say traction, I mean she gained 2 million followers. Yes, two million. She took her business global, started securing Fortune 500 clients, and the rest is history. 

In this episode, Shadè shares the steps she took to get there, including:

  • Tangible, actionable strategies to grow your business through video 
  • How you can use the “5 C’s” to leverage social media and video
  • Tips for making your videos pop and gain traction
  • 3 mind pits you should be aware of and tangible ways to overcome them   

This is an action-packed episode, so buckle up!

Here’s a glance at this episode…

  • [05:24] Shadè and her husband run a business helping people lead more successful lives and careers. They specialize in translating insights from science and neuroscience research into actionable strategies period.
  • [11:20] During the lockdown, they started building their social media using TikTok. She batched 40 days worth of content to keep herself accountable. 
  • [14:03] They now have almost three million subscribers over all platforms. They focused on being consistent and tracking process over progress. 
  • [19:16] The 5 Cs of video content. >>>
  • [20:52] Consistency: Show up even when you don't feel like it. Batch content. 
  • [21:43] Core message: Have clarity about your topics and your expertise. What is off limits?
  • [25:32] Care and compassion: Care about your community. These people are taking the time to invest in you.
  • [27:16] Conviction: Understand and know what you stand for. You can't be everything for everyone. 
  • [28:21] Central purpose: Why are you doing this? Why do you want to build a community?
  • [41:56] Three powerful mind pits and how to overcome them. >>>
  • [42:48] 1. Failure to launch. Overthinking and never ending consumption of information. You need to embrace an action orientation. Embrace the messiness of just starting.
  • [44:20] 2. Treading water. It's easy to start, but not easy to see things through. Get clear on your goal and how it links with your overarching purpose to know why you are doing it. 
  • [46:21] 3. Destination obsession. An inability to be still. Productivity guilt when you stop working. Set a boundary with yourself. Prioritize rest and purposeful breaks. 
  • [49:46] The first thing Shadè would do to build a business is create short form content and use it on TikTok, Instagram Reels, YouTube Shorts, and LinkedIn.

Click here to listen!

Rate, Review, & Follow on Apple Podcasts

“I love Amy and Online Marketing Made Easy.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Results are not guaranteed. Please see earnings disclaimer for more detail.

New Episodes Every Tuesday and Thursday

Recent Episodes of the Podcast

Catch up on

load more

load more

Listen on

Listen on

Listen on

The Online Marketing Made Easy Podcast

Ranked in the top 20 of Apple podcasts

Expert interviews, mini-execution plans, and intimate behind-the-scenes secrets from my biggest launches… all tied together by our mutual mission to make EVERYTHING you learn as simple, profitable, and FUN as possible.

There’s a reason “made easy”
                is literally the title!

There’s a reason “made easy” is literally the title!

Follow Me On The Gram