Listen on…
Tangible, actionable strategies to grow your business through video
If you’ve been with me for a while, you know that doing videos on social media has always been a bit of a challenge for me. I get a little bit self-conscious and let’s just say being a perfectionist doesn’t help either.
But here’s the thing. I know that harnessing the power of video can literally make your business — and your social media following — explode (in the best way possible).
My guest in this episode, Shadè Zahrai, knows this all too well. As principal and director of Influenceo Global – a positive-leadership consultancy – Shadè consults, trains, and coaches leaders and teams from startups to Fortune-500s.
When the pandemic hit, Shadè had to get scrappy. She started experimenting with videos on social media, and even though she didn’t love being on camera at first, she started seeing a lot of traction.
And when I say traction, I mean she gained 2 million followers. Yes, two million. She took her business global, started securing Fortune 500 clients, and the rest is history.
In this episode, Shadè shares the steps she took to get there, including:
- Tangible, actionable strategies to grow your business through video
- How you can use the “5 C’s” to leverage social media and video
- Tips for making your videos pop and gain traction
- 3 mind pits you should be aware of and tangible ways to overcome them
This is an action-packed episode, so buckle up!
Here’s a glance at this episode…
- [05:24] Shadè and her husband run a business helping people lead more successful lives and careers. They specialize in translating insights from science and neuroscience research into actionable strategies period.
- [11:20] During the lockdown, they started building their social media using TikTok. She batched 40 days worth of content to keep herself accountable.
- [14:03] They now have almost three million subscribers over all platforms. They focused on being consistent and tracking process over progress.
- [19:16] The 5 Cs of video content. >>>
- [20:52] Consistency: Show up even when you don't feel like it. Batch content.
- [21:43] Core message: Have clarity about your topics and your expertise. What is off limits?
- [25:32] Care and compassion: Care about your community. These people are taking the time to invest in you.
- [27:16] Conviction: Understand and know what you stand for. You can't be everything for everyone.
- [28:21] Central purpose: Why are you doing this? Why do you want to build a community?
- [41:56] Three powerful mind pits and how to overcome them. >>>
- [42:48] 1. Failure to launch. Overthinking and never ending consumption of information. You need to embrace an action orientation. Embrace the messiness of just starting.
- [44:20] 2. Treading water. It's easy to start, but not easy to see things through. Get clear on your goal and how it links with your overarching purpose to know why you are doing it.
- [46:21] 3. Destination obsession. An inability to be still. Productivity guilt when you stop working. Set a boundary with yourself. Prioritize rest and purposeful breaks.
- [49:46] The first thing Shadè would do to build a business is create short form content and use it on TikTok, Instagram Reels, YouTube Shorts, and LinkedIn.
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