Listen on…
Learn the simple framework for achieving both success and fulfillment
As entrepreneurs, we often measure success by how much money we make, how many followers we have on Instagram, or material possessions – because let’s face it, we live in a culture that places a lot of value on those sorts of things.
But the truth is, people with all the money, success, and fame in the world are often unfulfilled. Think about it — how many times have you heard of (or known) a person who seems to have everything, but isn’t happy?
The good news is, it’s possible to be a goal-crushing entrepreneur without sacrificing things that bring you joy in your life. Yes, sweet friend, you can achieve success and be fulfilled at the same time.
And my guest Anthony Trucks has a really simple framework for it.
Anthony is a former NFL Athlete, American Ninja Warrior, international speaker, host of the “Aww Shift” podcast, author of the “Identity Shift” book, and the founder of Identity Shift coaching.
He uses cutting-edge research in science and psychology to upgrade how you operate so you can elevate your life and business to reach your full potential.
In this episode, Anthony shares:
- How to use fulfillment as the true measurement of your success
- The two types of identities that determine success or failure
- How to identify the identity you align with, and use it to your advantage
- A solution-based process for finding success and creating work that inspires you
I really mean it when I say that Anthony is an impressive guy, so you don’t want to miss this one. I hope you get as much out of this conversation as I did!
Here’s a glance at this episode…
- [07:14] Anthony teaches people how to do the dark work to make shift happen.
- [09:43] Create a vision and your brain will work towards it. What does your goal visibly look like? What does it feel like?
- [13:05] The four structures of identities are: The Doer, The Dabbler, A Defender, and A Dreamer. There are “slow” identities and “go” identities.
- [16:28] The “Go” identity is The Doer. They approach opportunity and go after it.
- [18:55] Move into being The Doer by letting people you respect tell you what you need to hear.
- [20:40] How to work on Slow identity labels
- [31:19] We're the average of the expectations of the five people we surround ourselves with.
- [37:44] You can have a higher return by playing one inch riskier. Playing not to lose can limit your abilities.
- [41:42] Dark work is looking at the things you need to do that you don't want to. It's hard work driven by ambition.
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