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7 principles you can use to simplify your messaging and scale your business with Dr. J.J. Peterson & April Hawkins
Have you heard of the Storybrand Framework?
Created by one of the most brilliant marketing minds of this generation, Donald Miller, the StoryBrand Framework uses the power of storytelling to help you create clear and compelling marketing messaging.
Here’s why that’s important, sweet friend. The human brain is drawn toward clarity and away from confusion. Without a clear message, your audience will ignore you. When you clarify your message, sales and revenue increase.
In this episode, you’ll hear how to create marketing messaging that cuts through the noise and speaks directly to your ideal audience — so you can get more sales and scale your business.
My guests on the show, Dr. J.J. Peterson and April Sunshine Hawkins, are both experts on the StoryBrand Framework. J.J. is the head of StoryBrand, and April is a StoryBrand teacher. They’re also the hosts of the chart-topping podcast, Marketing Made Simple.
You’ll learn:
- The #1 thing that businesses get wrong in their marketing
- 3 questions you can ask yourself to determine whether you’re engaging your audience
- Why storytelling is such a powerful tool when it comes to marketing
- The StoryBrand Framework and how you can use it to clarify your messaging
So if you’re ready to give your marketing a makeover, then grab something to take notes with and pay close attention to this episode!
Here’s a glance at this episode…
- [07:51] Most businesses get their messaging wrong because they are too close to their products and services.
- [09:26] If your message is confusing, overwhelming, or doesn't tell the story in a way that solves your customer's problem, the customer is out.
- [10:11] Marketing grunt test: Can a cave person grunt out what you do?
- [13:39] Getting an email is a transitional call-to-action. You should have this and a buy now button on your website.
- [16:53] Stories don't have to be about events. They are formulaic. It's a sense-making device. Steps and casting a vision are a complete story.
- [19:01] The elements of a story are character, problem, hero, plan, call to action, that results in success or failure.
- [22:41] Business owners struggle with leaving a call-to-action or leaving too many. They also misinterpret the customer's problem.
- [27:21] Your customer is the main character of your story. The more they see themselves in the story, the higher the influence.
- [34:58] Don't sacrifice effectiveness for being liked and funny. Remember you're there to help people.
- [38:49] StoryBrand success story: Orange County Children's Hospital.
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