Real stories from one of a kind business owners who started with courage and ended with successful digital courses.

Results are not guaranteed. Please see earnings disclaimer for more detail.

After spending almost 8 years at home with my children, I decided to take art classes at our local university.

One day a teacher approached me to see if I wanted to take over one of her classes at a local art center. That’s how my book arts teaching career began!

My specialty is making handmade books using salvage papers. I’d been teaching live in-person classes, as well as virtual classes via Zoom, for many years, and I love it.

But I needed to find a way to avoid having to teach the same classes over and over. Like many people who work with their hands, I’m prone to overuse injuries, and I wanted to give my hands a rest. I discovered Amy’s podcast, and it gave me the idea of turning my workshops into pre-recorded classes. That way, I could teach a class ONCE and then offer it online all the time.

Even so, I hesitated because it seemed very few of Amy’s students were artists. I worried her framework wouldn’t apply to the world of art classes.

But then I discovered a fellow artist, Miriam Schulman (one of Amy’s students), promoting DCA on Instagram. I knew that Miriam had a very successful art class business, so I decided to take the plunge, and I’m glad I did!

I had already built a website and started an email list after listening to advice from Amy’s podcast. But once I joined Digital Course Academy, I used Amy’s list building and lead magnet framework to double my email subscribers in about 1 month, from about 700 to roughly 1,400.

I decided my first course: Scrap Paper Circus, would be an affordable, introductory class that lots of people could participate in. I also made my pre-sale discount available to my entire email list.

I learned from selling handmade books on Etsy that it’s much easier to bring customers back than to get them in the door. I knew if I could give students a great first experience at an irresistible price, they would be more likely to take more classes in the future.

Over 130 students signed up for the presale (meaning I hadn’t created my course yet, just an outline), and I made almost $6,000!

Amy gave me the knowledge and the courage to try things I wouldn’t have otherwise. I would NEVER have thought a presale would work if it weren’t for DCA.

That initial success has given me the confidence to continue pursuing my dream of being a successful online course creator.

With just the presale, I’ve already accomplished so much more than I thought was possible for online art classes. It’s been life-changing for me, and now I truly believe I can make a sustainable living as an artist with the tools I gained from DCA. I’m so excited to see where this leads!

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More Stories Like This

Every journey starts with one step. If the questions “who am I to create a course?” or “where do I even start?” are coming up for you, know that they came up for every single successful course creator you see on this page.

Whether you’ve never owned a business before, you have no idea what your course would be about, or you’re totally allergic to tech — we ALL start somewhere. What matters most is your willingness to put one foot in front of the other.

Each of these course creators started with one thing: THE COURAGE TO TRY

Ready to do the same?

If committing to creating and launching a course feels equivalent to climbing Kilimanjaro, listen up…

    i'm ready, sign me up

Earnings Disclaimer: Every effort has been made to accurately represent our programs and the educational value they provide. However, there is no guarantee that you will earn any money using the techniques and ideas in these materials. When we present revenue and sales figures on our website and our other channels, we are showcasing exceptional results, which do not reflect the average experience. You should not rely on any revenue, sales, or earnings information we present as any kind of promise, guarantee, or expectation of any level of success or earnings. Your results will be determined by a number of factors over which we have no control, such as your financial condition, experiences, skills, level of effort, education, and changes within the market. Running an online business carries risks, and your use of any information contained on this website is at your own risk. Subject to our Refund Policy, we provide content without any express or implied warranties. By continuing to use our site and access our content, you agree that we are not responsible for any decision you may make regarding any information presented or as a result of purchasing any of our products or services. Any claims made of actual earnings or examples of actual results can be verified upon request.

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