

Real stories from one of a kind business owners who started with courage and ended with successful digital courses.
This is Sue’s
Digital Course Academy Success Story
Sue McLeod Ceramic Artist
“I launched my course during the pandemic and made $13k! (It felt prettyyy awesome!)”
Results are not guaranteed. Please see earnings disclaimer for more detail.
I went to art school for ceramics. It’s my passion! And even though I love being a potter, the business side of the art never came naturally to me. I was always more interested in the science of ceramics and the chemistry that goes into it. I’m a super ceramics nerd like that — and proud of it!
I’ve found that most artists actually don’t understand the science behind the art of ceramics. So I had the idea to teach them the really technical, complicated chemistry of ceramics, and do it in a way that’s easy to understand.
I totally went for it! And I made an online course called Mastering Glaze Consistency that helps potters get confident with the glazing process (all the super geeky science stuff included, of course!).
I did this BEFORE I ever joined Digital Course Academy®️. The outcome: It was stressful and I wasn’t sure what on earth I was doing.
Luckily, I discovered Amy Porterfield via her podcast. At first, I listened just for the marketing stuff. Then I started listening to her episodes on digital courses, and that’s when I knew I wanted to join DCA! (Spoiler alert: I did!)
I launched my course twice before joining DCA. The first time I made $8,000. For my second launch, I raised the price and only made $7,500. (I was so disappointed…)
After I started DCA, I thought, “Uh-oh, my course could be sooooo much better.” So I decided to redo it and launch it again, the DCA way!
Amy’s step-by-step teaching style is how my brain works. She takes the confusion out of creating a course, and I am super grateful to have found her and DCA!
I was scared my launch wouldn’t go well because COVID was going on then, but this last launch did $13,000! (And it felt prettyyy awesome!)
Having a digital course is super freeing. It’s the direction the world is going in. When the pandemic hit, I was so grateful to have an online course. It feels like a superpower! I’m definitely going to make more courses in the future!

Ready to Make Your Story the Next Digital Course Academy Success Story?
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I can now reach more people than ever with my message — I have over 5,000 people on my email list, thanks to Amy!
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I made $20,000 from my very first launch, while
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Artists & Creatives
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Australia
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Belgium
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Bermuda
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Built a 7-Figure Business
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By following their passion, they created opportunity for others
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Business & Marketing
They added profitable revenue streams, instead of filing for bankruptcy
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Canada
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Coaches & Consultants
They 10x’d their businesses, and 10x’d their impact
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Denmark
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Family & Relationships
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Finance & Real Estate
They became experts in their field — and then they became leaders
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Financial Security
They took their financial freedom to new heights
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They made a fortune by sharing their passions with likeminded people all over the world
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France
Crush digital course sales in France? Yes, you can!
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Germany
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Guam
Scale your impact in the Guam? No problem!
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Health & Wellness
They scaled their businesses, and helped more bodies, minds & souls
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Ireland
Crush digital course sales in Ireland? Yes you can!
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Israel
Crush digital course sales in Israel? Yes you can!
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Launched with a Small Email List
They proved that small can be mighty — with the bank statements to back it up
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Left 1-1 Client Work
They stopped trading dollars for hours
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Left their 9-5 for the Last Time
They wanted more, so they clocked out for the last time
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Location Freedom
They broke free of the “norms,” and created their dream lives... anywhere they wanted
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Malta
Crush digital course sales in Malta? Yes, you can!
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Mexico
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Non-profit
They were already the voice their audience wanted, so they created the product their audience needed
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Overcame Limiting Beliefs
They finally decided to play a bigger game
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Panama
Crush digital course sales in Panama? Yes, you can!
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Peru
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Pets & Animals
Their tender loving care now reaches beyond their community
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Retired Spouse & Helping Loved Ones
They put family before work, and it boosted their bank account
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Side Hustle to Full-Time Business
They now introduce themselves as a full-time entrepreneur
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Spain
Crush digital course sales in Spain? Yes, you can!
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Successful Moms
They built something they could be proud of that also paid for daycare or the freedom to be present
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Sweden
Digital courses in Sweden? They gotta have it!
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Teachers & Educators
They 10xed their impact, and 10xed their revenue
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Tech & Culture
They brought tech know-how to more people -- for more profit
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Thriving in Uncertain Times
Their background, circumstances, or past failures did NOT define them
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Total Beginner
They didn’t know how, but they tried — and it worked
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Travel & Tourism
They packed their bags and took their business with them
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United Arab Emirates
Scale your impact in the UAE? No problem!
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United Kingdom
Scale your impact in the United Kingdom? No problem!
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United States
Crush digital course sales in United States? Yes, you can!
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If committing to creating and launching a course feels equivalent to climbing Kilimanjaro, listen up…
Every journey starts with one step. If the questions “who am I to create a course?” or “where do I even start?” are coming up for you, know that they came up for every single successful course creator you see on this page.
Whether you’ve never owned a business before, you have no idea what your course would be about, or you’re totally allergic to tech — we ALL start somewhere. What matters most is your willingness to put one foot in front of the other.
Each of these course creators started with one thing: THE COURAGE TO TRY
Ready to do the same?

