

Real stories from one of a kind business owners who started with courage and ended with successful digital courses.
This is Edna’s
Digital Course Academy Success Story
Edna Cochez Chef & Baker
“I had 38 students sign up for my course during my first launch, which brought in just under $29,000! I am thrilled by my success and am already planning the next launch!”
Results are not guaranteed. Please see earnings disclaimer for more detail.
It had always been a dream of mine to study culinary arts. It took many years, but I eventually was able to become a chef and baker.
Throughout that time, I found that plenty of people would have loved to learn how to cook better, but they didn’t have the time to take rigorous pro classes!
That’s when I started teaching group cooking classes in my home on the side. Each group would come over for 4 hours per week, for 8 weeks… and they loved it!
After a while, I wanted to be able to reach more people, but I could only have so many people in my house! That’s when I started wondering how I could do this online.
But I had some concerns…
Cooking is such a sensorial experience. I specialize in teaching people the fundamentals of cooking by using salt, fat, acid, and heat. How could I explain online how it should taste or smell? How could what I was doing in my kitchen translate into a course taught online?
I also knew that putting a course together would be a lot of hard work. Because I am teaching how to cook, there was going to be a lot of high-quality video footage needed to demonstrate everything I had to teach. And I honestly did not want to invest a lot of money and time into something that I wasn’t sure would take off.
Even though I had my hesitations, I went for it anyway! (And I created my course on my own to keep costs down.)
And since I am bilingual (I am from Panama) I decided to record my course in Spanish!
I filmed everything and had it ready to go… but I didn’t know anything about launching a course. That’s when I signed up for Digital Course Academy and got to work.
Luckily I had been building a following on social media for years…
But I had never heard of doing webinars before. So I followed Amy’s 3-webinar strategy to launch my course.
The first webinar did not go well. I was soooo nervous that I answered everyone’s questions before I even pitched my course, and no one signed up.
But I wasn’t giving up.
I kept promoting my webinars on social media and by email, and by the second webinar I felt myself flow. And by the third one, it was even better.
My first launch resulted in 38 new students, which brought in just under $29,000!
My course is more expensive than most, and I was afraid that people would be turned off by the price, but as you can see I still had a successful launch!
I am thrilled by my results and am already planning my next launch.
As someone that has worked my entire life in a demanding job while simultaneously raising 4 children, it feels amazing to finally be able to work from home and create what I want! To have the time to be a mom and enjoy my kids is priceless!

Ready to Make Your Story the Next Digital Course Academy Success Story?
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If committing to creating and launching a course feels equivalent to climbing Kilimanjaro, listen up…
Every journey starts with one step. If the questions “who am I to create a course?” or “where do I even start?” are coming up for you, know that they came up for every single successful course creator you see on this page.
Whether you’ve never owned a business before, you have no idea what your course would be about, or you’re totally allergic to tech — we ALL start somewhere. What matters most is your willingness to put one foot in front of the other.
Each of these course creators started with one thing: THE COURAGE TO TRY
Ready to do the same?

