In my early days as a graphic designer, I created wedding invitations as a side job. It was quick and easy money and I enjoyed doing it. (Way more than I enjoyed my 9–5 job, actually.)

So in 2014, after booking 12 new clients at a bridal show, I took the plunge, left my job, and went all-in on my wedding stationery business.

That’s when I found Amy online and started following her marketing advice. Now of course I heard her talk about digital courses, but I just passed over it after deciding that info was for other people. Not me.

I just listened to her other amazing marketing advice, and because of that my business was doing great! My revenue was steadily increasing every year. Inch by inch I grew from 30K in year one, to 300k in yearly revenue in year 5! I was happy!

And then March of 2020 happened. All weddings were put on hold and my business came to a grinding halt.

I knew once the world opened back up – it was still going to be craziness! So I had to prepare to make a huge pivot. (And BTW, at this point I was also 3 months pregnant!)

So I started to think about digital courses again as something I should look into.

A little time passes. It’s now September. My baby is due in 2 weeks. And I hear that Amy is launching her Digital Course Academy…

My first thought: It’s now or never! So I signed up, even though I was about to have a baby at any moment.

Even though I really wasn’t sure how I was even going to get this course in front of people. (You see, my current clients were all couples and I was planning to make a course for wedding professionals.)

And even though I am not the least bit techy. (Tech has always been an issue for me.) But I was confident in Amy – I know that she never leaves you hanging.

So, as a brand-new mom, I would sit in my baby’s room at night with my iPad and I would just watch Amy. I would follow along with the lessons and the group discussions. And I would even cheer people on who were going through DCA too!

Amy’s willingness to share her journey and seeing where she is now inspired me to just show up even when I didn’t feel like showing up. Amid the chaos going on in my life with the new baby and my business that was left hanging in uncertainty, I just let myself show up in the messiness, and I’m so glad I did!

When I finally felt ready to start building my course, DCA was the exact road map I needed. I DID NOT have time anymore to mess around! I followed the DCA modules to a T, and it all worked for me!

The most helpful lesson was how to get into the minds of your potential clients. I used that training to create my lead magnet freebies, and they’ve been a slam dunk!

I grew my list to 1,212 people before I launched with those freebies! (Now my list is 2,780!)

Then when I was ready to launch my program, I of course used Amy’s webinar framework. (I set up everything how she tells me to.)

And between all 3 webinars I’ve hosted, I’ve closed 40–60% of my webinar attendees.

DCA has not only given me the ability to have a creative business, but also a passive income stream to give me more time.

I recently took my digital courses evergreen (yep, I now have 2), so they can keep bringing in revenue while I’m nurturing and serving my community and of course taking care of my little babe, too.

Since I’ve started DCA, I’ve made over $47,000 and I couldn’t be more thrilled!

But watch out, world, because I am just getting started!