I had a marketing job where I ran million-dollar launch campaigns. It was sooooo fun! I thought, “This is it. I’ve got my life figured out!”

Then, in January 2019, the company shut down with only 2 days notice. I thought I’d done everything right, and now I was unemployed.

But you never know what curveballs will be thrown your way.

I spent several months trying to figure out what to do next. I knew I wanted financial security for my family, but I also longed for time freedom for myself. That’s when I started thinking about owning my own business.

I started listening to Amy’s podcast to get inspired. In the meantime, I kept taking interviews for executive roles because that was all I knew.

Just as I decided to go ahead and start my business, “The Brand Vibe,” I got a job offer. Isn’t that how it always works? I took the job with the understanding that I would still start my business.

That’s when I signed up for Digital Course Academy.

When I started DCA, I knew I wanted to use my talents in marketing and branding to help women launch their businesses. I also knew that as a mom I didn’t have a lot of time to pour into working with people one-on-one. Building a course was a no-brainer.

Yet can you believe that I almost didn’t get DCA because I didn’t have a list yet? But, I decided to take a chance and get it. I’m glad I did. I started with the prework module about how to grow your list, and I followed that to a T.

(Side note: By the time I launched, I had only about 100 people on my list. I still have less than 1,000 people on my list, but you don’t need a massive list to launch. You just need an engaged list.)

My Building Your Brand course came together during COVID. I saw a need and put together the 5 Days to Build a Brand Challenge. That was totally based on an idea I got from one of Amy’s podcast episodes. I used the challenge to sell a course that I taught live.

I ended up making $10K in my first launch — during some of the craziest times, and it’s what propelled my business.

Since then I’ve built a few courses, but my most recent course, the Launch Vibes Lab, is my signature course. I call it the plan after the plan. It focuses on simplifying the launch of your programs and services.

I sold VIP slots for that course that included one-on-one done-in-a-day sessions with me to build momentum for the course and build up my credibility. Then I opened the cart of the course. It was all a whirlwind, but in the end I got 35 students plus 10 VIP students. Holy cow! That’s a $49,174 launch!

DCA gave me all the momentum to step into this business with strength. I sat on my idea for 6 months before I decided to launch. After I got DCA, I launched in just 6 weeks.

I quit my full-time job in June to run my business. AND I’ve been able to help so many women along the way!

I don’t think any of this would’ve been possible without DCA. Thank you, Amy!