I had spent years as a high school English teacher, traveling speaker, and published author. But when I signed up for Digital Course Academy, I had a different idea inspired by my childhood. I wanted to create a course that helped families with goal setting. I started working through DCA and following all the steps to a T, doing my validation calls, writing outlines, etc.

As I was working on my course, a woman asked me if I would consider coaching her as she wrote her first book. And then another person asked, and another, and all of a sudden it clicked! Here I was working on a goal setting course for families, when what my audience really wanted was help writing their book.

Keep in mind this “light bulb moment” happened months after I started DCA and I had put all of this work into creating the goal setting course. Even though it felt like I was starting from scratch, I believed that what Amy taught would work for me, so I kept at it.

Instead of creating my new course first, I decided to do a pre-sell launch to make sure people would actually buy it. I outlined my course, started running Facebook ads (which I set up in one weekend, thanks to DCA!), and followed Amy’s webinar strategy exactly….

…and I ended up having a $17K pre-sell launch!

I was amazed. I was like, “Wow, what Amy is saying really works.”

There was no turning back now. I had a course to create, which I did, creating each module week by week. Since I had no equipment except for a cell phone and an old computer that shut down every 30 minutes, I filmed all of my course videos using my cell phone and a tripod.

After that first successful launch, I just kept doing it again and again, raising my prices each time.

That “starter course” (which I still sell) eventually led to me creating a high-ticket coaching program and a membership for my alumni. I’ve even hosted several live events. Since joining DCA, I’ve made somewhere in the neighborhood of $500K!

I’m proof that your first course idea may not be THE course idea — and that sometimes pivoting is actually the smartest thing you can do. When the right idea did finally come, I had all the tools, tips, strategy, and coaching I needed within DCA.

The freedom and flexibility I have as a course creator is unmatched. And the best part about it is that there are books now that would never have existed if people had not purchased my course.

Now the work I do is helping other people thrive and helping them find freedom. There aren’t words to say how grateful I am for Amy Porterfield and DCA.