

Real stories from one of a kind business owners who started with courage and ended with successful digital courses.
This is Susan’s
Digital Course Academy Success Story
Susan Smith Owner, Stitched by Susan
“When I first launched the DCA way, I more than DOUBLED my enrollment numbers compared to past launches I had tried on my own — bringing in over $18,000!”
Results are not guaranteed. Please see earnings disclaimer for more detail.
I never thought I would be starting a new career in my 50s, but COVID changed my life in so many ways!
When the pandemic happened and my husband lost his job, I knew this was my opportunity to bring together my love of teaching and my quilting hobby — plus earn an income.
That’s when I decided to create an online course!
I had been following Amy on social media for a few years and was well aware of Digital Course Academy, but for whatever reason, I decided to hold off on it. Instead, I would try course creation first on my own.
That’s when I got to work and created my quilting masterclass!
I launched 5 times in 2020–2021.
The launches did okay, but I just didn’t seem to be growing my sales the way I wanted to. That’s when I realized it was time to get serious… and I enrolled in DCA in the fall of 2021.
With Amy’s help, I was able to fine-tune my course and focus on what I really needed help with — online marketing!
This sort of stuff didn’t come easy to this 50-year-old, but with Amy’s guidance, I was able to improve my launch strategy and sales page. I followed Amy’s framework — listening to every word she said!
Launch number six was my first launch after finishing DCA… and this time, when I launched the DCA way, I more than DOUBLED my enrollment numbers from the past launches I had tried on my own, bringing in over $18,000!
I attribute much of my success to my newly created email sequences that generate sales even after my webinar is over. I learned this strategy in DCA and it really boosted my launch revenue!
In fact, I’ve learned so much more about email from this program than I would have ever expected, and it shows. Since starting DCA, I’ve added an additional 500 people to my email list, and my email open rate is consistently over 50%. (I am so proud of these numbers!)
After completing DCA, the confidence I now have as a course creator has made me a better presenter, teacher, and marketer! And I absolutely know that I can continue to grow my course sales because I now have the tools to do it.
If you are over 50 like myself and don’t think you can handle all the new techy stuff you’ll learn in DCA, I am telling you, you can!
Just follow Amy’s lead and you’ll have your own DCA success story in no time!

Ready to Make Your Story the Next Digital Course Academy Success Story?
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If committing to creating and launching a course feels equivalent to climbing Kilimanjaro, listen up…
Every journey starts with one step. If the questions “who am I to create a course?” or “where do I even start?” are coming up for you, know that they came up for every single successful course creator you see on this page.
Whether you’ve never owned a business before, you have no idea what your course would be about, or you’re totally allergic to tech — we ALL start somewhere. What matters most is your willingness to put one foot in front of the other.
Each of these course creators started with one thing: THE COURAGE TO TRY
Ready to do the same?

