A big, thriving Facebook fan base is an asset to any small business. But to get the most value out of your fan base, you need your fans to visit you on your home turf, too. Many business owners don’t put enough focus on moving their Facebook traffic to their website – but to generate real profits, it’s a must!
For most of us, a blog or business website is where the majority of our leads and sells occur. And that means traffic has to flow in both directions: to social media, and back to your site. I often advise people how to build an audience on social media. The next logical question is, now that you have an audience, how do you bring them back to your main hub?
Below are three super-simple, effective tips to drive Facebook traffic back to your blog—so your social media strategy delivers in both directions:
#1: Link to your website or blog in the “About” box on your Facebook Page.
This is probably the single most-overlooked way to drive traffic from Facebook to your website and vice-versa. The good news? It’s also the easiest to fix.
There’s only ONE place on a Page wall where you can have a clickable hyperlink, and that’s in the left-hand column “About” box. But there’s not a lot of real estate to play with—and if you’re like most people, you’ve already filled it up with a one- or two-line description of your business. And you’ve either included a link after that text (so that it’s buried, and visible only to fans who click “more”), or not at all.
Big mistake. Just take a look at the two examples below. Guess who’s likely getting more Facebook traffic to their website?
Forget using this space to write a description of your business; there’s plenty of room to do that on a custom welcome tab and in the “Info” section of your Page. Keep the information in this valuable area simple, short and to-the-point. A quick call-to-action will suffice, like “Visit us at LINK” or “Get more great tips at LINK.”
#2: Be a tease.
Are you enticing people to click through to your content—or just telling them about it? Without a good reason, most people won’t leave Facebook for your blog. So give them one!
Whenever I share a blog post on my social media sites—and this goes for Twitter, LinkedIn, Google Plus and Facebook—I don’t just copy and paste a link. And I don’t use a third-party tool to post the blog link for me.
Instead, I use the opportunity to create an enticing post that people will want to click. To do that, I try to create a little curiosity, or better yet, some actual confusion. I want people to think, “I’ve got to know what she’s talking about!”
Here are two recent posts I used to (successfully) drive blog traffic from my Facebook Page:
To guarantee high click-through rates, always ask yourself, “What’s in it for the reader?” Make your post about your audience—and promise them a solution, a quicker way or simpler way to do something, or top-secret info on a little-known fact. Creating some anticipation is a good thing in social media. (Just make sure the content delivers!)
Hint: Don’t be afraid to post a blog post or content link more than once. You can easily extend the shelf life of a great blog post by promoting it several times in a week. Just remember to mix it up: use a different image and a different teaser or call-to-action to make it feel new and fresh. The fact is, people’s social media streams are busy—sharing content once per post is not going to cut it, and you’ll see only minimal traffic jumps. Instead, plan to share every new post several times on all networks. (To ante up your strategy, here are even more tips on dominating the Facebook News Feed.)
#3: Use video to get more exposure for your blog.
Now that you’ve mastered the art of the tease, it’s time to take the same concept to the next level—with video.
Before you cringe, let me assure you that this is easier than it sounds. With video like this, there’s absolutely no need for professional lighting or sound; the idea is to craft a simple, compelling, SHORT video that entices your Facebook fans to click through and read a particular post. It’s not TV magic, but a way for you to actually sell that post in a few valuable seconds.
In other words, you’re still answering, “What’s in it for them?” but on camera instead.
Here’s one video I shared recently to promote a blog post:
See? Short, sweet and no fancy camera work required. In under a minute, I explained the topic, emphasize its importance, and explain why clicking through is valuable: the post is chock-full of visuals and actionable ideas to copy.
The best reason to use video, of course, is that people tend to respond in higher numbers to photos and videos. And you can also post it on YouTube, Twitter, Google+ and anywhere else that makes sense for your audience.
There you have it! Now I want to hear from you.
What’s your #1 QUICK tip for getting more traffic from Facebook to your blog?