#007: How to Get More Facebook Fans

This session is Part 1 of a 3 Part mini-training all about Facebook marketing.  On this episode of the Online Marketing Made Easy Podcast, we are diving into Facebook Marketing.  Specially, I’m going to give you three strategies that are working RIGHT NOW to attract more quality Facebook fans.

Why are Facebook fans important?  Well there are a few reasons.  First, when you grow a big community of loyal fans on Facebook, your chances of getting seen and heard inside Facebook increase.  It’s really just a numbers game.

The more fans you have talking about you, liking your posts and sharing your content, the more often people on Facebook will see your content. You want an army of raving fans talking about you – and Facebook can do just that!

Also, your Facebook fan count acts as social proof.  That means when someone comes to your Facebook page and sees you have a few thousand fans (or more!) they think, “Ok, this company is legit.”  Crazy, I know.  But true!  We want to become fans of pages our friends and peers like.  The more fans you have, the more new fans you can get.

In this episode, here’s what we’ll cover:

In this episode, I share with you three super simple, but highly valuable, Facebook fan attracting tips.  Implement these and start seeing more fans overnight. Simple as that!

Strategy #1: The Facebook Like Box

join me on Facebook

A Like Box helps you attract Facebook fans that are genuinely interested in you and your business.

Here’s why you should add a Like Box to your website:

  • Your website audience is a warm audience and are very likely to follow you on Facebook too.
  • It’s easy to implement (takes less than 5 minutes!) and is one of the more effective ways to grow a quality fan community.
  • The Like Box will  get you more fans, but NOT move your existing website traffic over to Facebook.

Strategy #2: Target Friends of Fans with Facebook “Like Ads”

A Like Ad can be shown to the friends of your fans and does not require any special copy or images. It's easy to set up, inexpensive and extremely effective!

A Like Ad can be shown to the friends of your fans and does not require any special copy or images. It’s easy to set up, inexpensive and extremely effective!

Here’s why “Like Ads” work like gangbusters:

  • These ads are the simplest ads to set up, and the cheapest too.
  • When you attract fans who are friends with your existing fans, you are more likely to attract a “quality” fan.
  • When you run Like Ads, your exposure, reach and impact on Facebook increases quickly.

Strategy 3: Increase Your Engagement

Here’s how engagement will help you attract more fans:

  • One of the most common reasons why people on Facebook struggle to get more fans is that they don’t have any engagement on their Facebook page. When you don’t have engagement you won’t be seen in the news feed and the news feed is where all the action is on Facebook.
  • When you get people talking about you on Facebook (liking your posts, commenting and sharing your content) your exposure organically increases (meaning you don’t have to pay for the engagement, it just happens natuarally).  When your exposure increases, your fan base increases.
  • I will show you how to make sure you never have another moment where you say, “I can’t think of anything to post on my Facebook page today!”

Remember!  This episode is Part 1 of a 3 Part Mini Facebook Training.  In episode 8 I will show you how to promote your programs, products and services on Facebook and in episode 9 I’ll show you the smartest strategies to use when selling on Facebook.  So make sure you don’t miss those upcoming sessions!

Items mentioned in this episode include:

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Online Marketing Made Easy with Amy Porterfield

Click here to download the transcript.


  • http://www.airrmedia.com/ Ricky

    I am now becoming a regular listener to your podcast. Your podcast is really helping me to think about my online marketing strategy for Facebook and more. Thank you.

  • Floyd Rudolph

    Excellent podcast Amy. Your friendly expert advice is very appreciated. I have installed the facebook like box onto my mobile site. It looks great. Thanks Amy.

  • dlouismartin

    Heard about you through Podcast Answer Man. I am not sure we have compatible viewing/listening audiences, but I do appreciate your marketing tips. Thanks for helping out. I also prefer the more casual approach. Allowing your personality to saturate your presentation gives people a better understanding of who you are. They become fans of you. Keep up the great work.

  • Valerie McCartney

    This is my first time listening to one of your podcasts. The content was super helpful and for somebody who’s not as social media savvy as your typical listener base, I actually understood almost all of it! Your teaching style is authoritative, yet comfortably conversational so no need to waste your time editing. Please spend your time instead making more helpful podcasts like this!

  • Tracy Barnhart

    Hi Amy, Love the podcast. I recently listened to this episode for the second time because I’ve been slack on growing our Facebook presence. I was wondering if anyone out there has run into the case that their competitors and/or similar companies either are not on Facebook or have a small following as well. I wonder if it is not the right place for the niche or if we are all slack. Thank you for your insightful podcasts. I look forward to every new episode.

  • baclinksfans

    god tips for get fans but many people go and buy facebook fans buy facebook fanson thousands of websites

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  • Lise

    Thank you very much! Such great tools to know and to do! Thank you again to be there!

  • frenat

    I think I missed something… I don’t see the “Creative & Placements” tab anywhere…

  • Jackie Ruka

    Hi Amy, this was an awesome podcast and one where I will utilize your strategies, as I admit , I have been lax in these areas. You gave me tons of ideas! By the way i could not find the pdf for the power editor info.? Can you provide the link? Thanks a bunch!

  • http://www.samsmileymusic.com/ Sam Smiley

    Amy this was a really great podcast. I’m not sure what to do in the situation I am in- about 200 likes, so not enough to target people through ads yet. How do I get to that 500 or so Like phase? It’s been SLOW going on the likes, and I’ve really been pushing only since the new year.
    I have just bought FBinfluence 2.0 so I’m excited to get through that content and implement everything there too!

  • https://www.facebook.com/yavensky Marc Berry


  • http://www.socioboosters.com/ Mark Johnson

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  • Piotr

    In my opinion getting extra fans for your fanpages makes sense only when you get real fans. One of services where you can achieve that is http://www.likeplus.eu.

  • 2907

    This is nice post. this strategies are working but not 100%. If you want to have more than 1000 fans you should try with social exchange service like http://www.socialgainup.com or with some other that is also free.

  • http://www.fastfacelikes.com FastFaceLikes

    Good post Amy! Try this:

    Another good social media alternatives, for free:

    Free Facebook Likes

    Free Twitter Followers

    Free YouTube Views

    Free Instagram Likes

    Free Google Plus Ones

  • http://ventureblend.com Venture Blend

    Great post Amy!

  • http://www.okkimonos.com Brendan Hufford

    Hey Amy,

    Is there an updated guide for this? I can’t find anything like what you’be mentioned here in the current version of Power Editor. :/

  • Jas

    Amy, I LOVE your podcasts and feel so lucky that I stubbled on you! content is so invaluable and helpful. Thank you thank you thank you!

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  • Angelique

    Thanks for all those great information and inspiration! Im working at my newest app campaign http://www.useproud.com – to help people with ogranize their stuff, goals, things and task to do… I hope, dat all your ideas will give me more audience on my website! :)

  • tore

    Thanks for sharing this valuble information and it is very useful for me and who wants
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  • Buy Facebook Likes Cheap

    Thanks for sharing these wonderful tips on how to get more facebook likes and fans

  • manoj01

    thanks for sharing such Tips it is very helpful for me

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  • annie johnson

    Like my page on facebook guys . Author Annie Johnson. Thank You for your support

  • http://leisuresuitlarry.weebly.com/ Nick Herc

    Getting facebook fans is not so hard. The harder part is keeping your page viral and by that I mean likes, shares. You can have 10k fans, it doesn’t do you and good if the page is dead. Facebook has new algorithm that changed the rules. Back in the days, all who liked your page, saw your post, now that’s gone. But getting fans, that’s easy. I can get anyone easily 500 fans in 24-48 days, heck, even more, it depends of the nature of your page. My record was 2835 fans in one day, 500 the next and I’m talking niche oriented fans, that are more than willing to engage on your page.
    You can check growth of some of my pages here:


  • BQ ThaEmcee

    You are the best. I usually subscriber to experts who focus on music marketing but your information is by far the most valuable

  • http://www.edstruggle.com/ Isaac Moffett

    Thank you for the info! Very helpful!

  • http://www.edstruggle.com/ Isaac Moffett

    BTW, the unplugged gives some of us hope:) It’s ok to just have a living room conversation!

  • Lilia Vanini

    Hello, Im doing great with my shop http://www.liliacraftparty.etsy.com, I run fb ads for likes, I post twice a day and my engagament is incresing every day, I will start to do the same with my other two shops http://www.literaryartprints.etsy.com and http://www.liliavaniniboutique.etsy.com

  • http://www.mindmaphero.com/ Mind Map Hero

    I really enjoyed this (unplugged) podcast. Got some great ideas for my new website ie around the news feed and how to target!
    Thanks Amy
    With gratitude,

  • Coach Dawn T

    Hi Amy! I was trying to follow your step-by-step details on How to Create a Facebook Like Ad and it does not match Power Editor. Is there an updated guide that can be followed? Thanks for all your help!

  • Tracie

    I am using my personal page, is that ok?

  • AB

    Hi Amy, I am addicted to your podcasts! I’m follow your step by step PDF for

    #007: How to Get More Facebook Fans, but everything looks sooooo different, is there anyway to get a bit more help with this? Thank you so much, you are amazing!!!

  • Rosie McFarland

    Amy – I have a question for you. How far in advance should I start an ad campaign to when my Kickstarter will launch for my book (which has a Facebook page – http://www.facebook.com/seedsinadarkfruisky)? I have a limited advertising budget, and originally I was planning on only advertising during the Kickstarter in order to conserve money and focus people towards the Kickstarter, but was wondering if it would be a better plan to start a week or two in advance?

  • http://chicvoyagetravel.com/ Greg

    Hi Amy great job. Are there links to episode 8 and 9 or part 2 or 3 its actually tough to find and navigate your site to find it

  • Jana Elston

    Is it still possible to create the Facebook like ad? I downloaded the PDF but the Power Editor looks very different and I cannot find the selections and buttons in the PDF

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  • Charles Vaughn

    Hi Amy, I used one of your FB tips. I did a Add-on to Work and Education. The name of the business I do is Qualify for Social Security Disability but when I entered it I received the message of invalid business. Will you or anyone anwer how I can enter it without the invalid message? TY, Charles

  • Laura

    Hi Amy, is it worth adding a Facebook like box, if you only have say 500 fans. Could it put people off thinking you don’t have many followers yet?

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  • Melissa Alexander

    Hi Amy! I just started listening to your podcast and found this one back in the archives. Being that it is 3 years old, I’m wondering if you could (or already have) done an updated version as I’m imagining FB has changed a lot since then? Or would you still say that your content here is relevant?

  • RG

    Hi Amy, it seems like everything I see is aimed at people with fans already or site subscribers. But how does someone just starting out, who has nothing, get fans?

  • Kelly Welk

    I’m catching up on your ‘old’ podcasts : thank you for such amazing content!!