Listen To My Latest Podcast Episode:

#688: How To Break Free From The Fear You Have Around Money with Mel Abraham

Listen To My Latest Podcast Episode:#688: How To Break Free From The Fear You Have Around Money with Mel Abraham

Tools of the Trade

amy porterfield

Tools of the Trade

Get the software and equipment you need now, what to add to your wishlist for later, and how to know the difference.

No matter what stage you’re at in your biz journey, the right tools can:

notebook, cup of coffee, and laptop on a desk
  • Save you dozens of hours per week and a whole lotta stress (more time to do what you love = a HUGE win!)
  • Automate key marketing activities like email marketing, list building, and showing up on social media.
  • Save you thousands of dollars on pricey freelancers and doing things the hard way.


The trick is knowing the right ones to use at the right stage — because there’s nothing worse than software sitting unused on your digital desktop, am I right?

My commitment to you is that I will always go first.

I experiment with what works and what doesn’t and then report back with honest recommendations on what you need (and when you need it) so you can create a profitable business you absolutely love.

Access the full list of tools and insider discounts below!

  • Stage One

    I’m new to the online marketing game

  • Stage Two

    I’m starting to see some momentum

  • Stage Three

    I’m ready to scale fast

Tools for Stage One

When you’re just starting out, your main focus should be on building your platform, creating consistent content for your target market and growing your email list.

The tools below will help you get started in the right direction, even on a tight budget.

Amy’s fave at any stage STARTING A BIZ

Two Weeks Notice

Go from feeling stuck and hopeless to confidently handing in your Two Weeks Notice and running a freedom-fueling online business on your terms.

Amy’s fave at any stage List Building

Free Masterclass

In my FREE masterclass, How to Have a 10,000 Subscriber Year, I’ll teach you 1 strategy to implement in each quarter of the year (doable!) to start adding new future-buyers to your email list in as little as 48 hours and to end up with 10k new subscribers within a year.

Amy’s fave at any stage LANDING PAGE SOFTWARE


This single tool has saved my entire team literally hundreds of hours and thousands of dollars per year. Leadpages is the perfect resource to help you scale your business, because it allows you to confidently roll out lead-generating campaigns in record time.

Amy’s fave at any stage EMAIL MARKETING


ConvertKit is a powerful email service provider that delivers automation capabilities without the steep price. Try their free plan that allows you to make unlimited landing pages and forms and choose from multiple templates, add personalization and design, include an incentive email, create a thank you page, manage subscribers and send broadcast emails.

Amy’s fave at any stage COURSE PLATFORM


Searchie is the most flexible, easy-to-use online platform to create, organize, and sell digital courses and memberships. You can create beautiful, tailored content experiences that serve your students at a much higher level. Searchie has saved us SO much time and energy with automatic transcriptions and captions, and seamless integrations with Facebook, Zoom, and many more. Plus, our students LOVE that they can search inside all of our audio and video content by keyword—they're able to find exactly what they’re looking for in seconds!



Kajabi contains all the features you need to sell, market and deliver your content. Because they make it incredibly easy to turn your knowledge and content into products you can sell, I am a huge fan of this powerful tool. Inside my business, we specifically use Kajabi for our course platforms to highlight and showcase all of our paid content.

Amy’s fave at any stage SHOPPING CART


I love this tool! Spiffy has all the features you need to grow your sales and manage revenue. Not to mention, I saved thousands of dollars in development fees. But still, my favorite thing about Spiffy is that it seamlessly integrates with all my other tools and their incredible team that supports with everything you need. Spiffy allows me to launch my courses faster, with the confidence that all the pieces of my funnel will play nicely together.

Amy’s fave at any stage Podcast Course

The Podcast Lab

Introducing Your Complete A to Z Podcasting Roadmap! I’ve partnered with my friend, Jenna Kutcher, to share her course, The Podcast Lab! I know if you take what you learn from her and put it into action, you’ll tap into the power of podcasting for growing your email list, reaching more of your ideal clients, increasing your sales, diversifying your revenue, creating incredible relationships, and so much more. She shares her proven, 5-step stress-busting system and process to plan, create, launch, promote, scale, and monetize your podcast in just 30 Days.

Amy’s fave at any stage BUSINESS ORGANIZATION

Full Focus Planner

The Full Focus Planner helps you take control of your day and start living the life you desire. Built on the science-backed Full Focus System, each page is intentionally designed to increase your focus, eliminate overwhelm, and accelerate your goal achievement. And it’s not limited to professional growth. Features include ten life domains, daily rituals, and self-care exercises that serve as needed reminders for any achiever who struggles to unplug from work. As you produce your digital course, the Full Focus Planner will help you achieve more by doing less. This is how you win at work and succeed at life.



If you’re starting from the very beginning, I recommend creating a website with and hosting it with SiteGround. It’s an effective and affordable way to make sure your site is always up and running.


PopUp Ally

In my opinion, list-building should be a primary focus on your website. This is even more important when you're just beginning to build an audience. PopUp Ally will help you maximize your site's list-building potential -- in a non-spammy way. This tool is a popup plugin that actually improves the user experience on your site. Its smart technology anticipates people’s needs as they browse around your site, making PopUp Ally far more effective than a lot of the other “in-your-face” popup options.



You may already be familiar with this wildly popular tool. Evernote is a crowd favorite among entrepreneurs and marketers. It’s great for taking notes and brainstorming -- especially on-the-go. A big bonus for me is that it's almost impossible to outgrow Evernote. You can start with the free version as a beginner, and level up later.


Google Drive

Accessible from anywhere with internet, Google Drive is a great collaborative tool for teams to use when you’re working with content, files, or images in tandem. Unlike DropBox, multiple parties can be in a file at a time manipulating data or text without having to download and re-upload the file.



In my opinion, the key to minimizing stress in business is staying organized. Dropbox is where I store and systematize my files so that everything has a “home.” You can start using this tool for free and upgrade as your library of digital assets grows.


Last Pass

If you’re still committing passwords to memory (or worse -- using the same password for most of your major accounts), it’s time to geta password manager. My personal favorite is LastPass. I love that it allows me to securely share sensitive information (such a social media logins, etc.)

Please Note: This post contains affiliate links and I will be compensated if you make a purchase after clicking on my links.



Create marketing videos that take your brand's social media to the next level - no experience or skills needed! With Boosted, you can create all types of videos: ads, engaging Stories, tips, tutorials - all with easy-to-use templates. Upload your own video footage, make videos out of your photos, OR use the stock footage in the app. You can easily add your logo, customize colors to match your brand, add cool filters, and even add music or your own audio. Get 3 months of full access to Boosted Premium for just $4.99! To redeem your offer, click the button on the right, download the app for free via the QR code or App Store/Play Store badges, and redeem your offer when you open the app.



Canva is the ultimate design tool for non-designers. It’s user-friendly and the free version gives you access to most features. Use Canva to create shareable social media images, cover photos, even video thumbnails. In no time, you'll be on your way to building a memorable online brand.



VideoAsk is a platform that scales, tracks, and personalizes video communication. You can upload your videos, create them using their library, or make one on the spot. It can be used for virtually anything: lead generation, lead qualification, reviews/feedback, testimonials, the possibilities are endless!



As a beginner, most of us start with a tight budget, and a tight schedule. If you’re spending hours on end designing images and freebies for your business, check out 99Designs to save time and money in the long run. This crowd-sourcing tool is a great way to get professional, affordable design support.



It's more important than ever to sound like you on social media, even when you automate your posting. MeetEdgar is not just your scheduler, but this platform also is built to fill your social queue faster, share your content in the right places at the right time, keep your feeds fresh and diverse, and help you grow your audience. MeetEdgar is our choice for managing all of our social media platforms in one place.


Social Curator

Creating content every single day can be daunting! For those times you’re staring at a blank screen wondering what to post, Social Curator comes to the rescue. Social Curator is a monthly subscription that provides you with curated lifestyle photos and caption templates to elevate your social media presence so you can have an overall social strategy. I love Jasmine's photos so much I use them on my opt-in pages, sales pages, website and more!

Download this list

Find The Right Marketing Tool For Whatever Stage You’re At

I’ve personally vetted every tool on this list and sorted them by what stage of business you’re in so that you know exactly what to jump on right away and what you can hold off on till later.

POV: You’re standing in a room with some of the most brilliant female entrepreneurs you know!

On my podcast, Online Marketing Made Easy, I’m sharing a behind the scenes look into a mastermind weekend unlike any other...

I want you to imagine all of the entrepreneurial goodness that can happen when a group of brilliant powerhouse women come together for a whole weekend just to brainstorm and mastermind their businesses. Sounds unbelievable, right? 😍

Well, I just got back from one of these weekends with a group of fabulous business gals, and let me tell you, it was a game-changer! Trust me my friend, being a part of a group like this will take your business to new heights and give you all the support and motivation your heart desires. 💛

We spent the weekend in a beautiful hotel, chatting in the lobby and sharing our top tips for up leveling our companies. Now, it was strictly business, but we also had a ton of fun! 🎉

Just comment “681” and I’ll share my top takeaways from the weekend, the secrets on exactly how we structured it, and give you all of the tips and tricks you need so you can create your very own mastermind group just like ours!

If you’re dreaming of having your own circle like this, then this episode is one you won’t want to miss!

Comment “681” and I’ll send the link directly to your DM’s! 💌🎧
When I first started my business, I launched a digital course that I was CERTAIN would land me my first 6 figures, when in reality it made me $267…

(P.S. I may or may not have cried my eyes out to Hobie, my husband.)

After taking some time to recover from that ‘failure’ and teach myself what I could do differently, I launched my SECOND digital course, which ended up earning me $30,000!

I knew that I was finallly on to something because here’s a little breakdown of what the next few launches produced:

✨ Third launch = $118k
✨ Fourth launch = $283k
✨ Fifth launch = $950k

There’s so much that I would tell my younger self who was getting ready to launch that very 1st digital course…

I have created a FREE guide to help “younger me” and YOU, with all the necessary tools to start your business. These 9 tools will save you SO much time and be an incredible resource for you if you are just starting out.

Just comment “TOOLS” and I will send that freebie directly to your DM’s! 💌

I’m so grateful that I never gave up, and friend, I hope that you never give up either!
I celebrated my 15th year as an entrepreneur… can you believe that?! 🤯

Over the past 15 years I’ve learned more than you can imagine…

But… I’ll be honest. I’ve had a lot of really, really HARD lessons…. lessons that you don’t always hear about on my social channels.

However, on this week’s episode of Online Marketing Made Easy, I’m talking about the lessons where I’ve had to crash and burn… and expose myself in different ways that didn’t feel comfortable.

Here’s a sneak peek:

1️⃣ The thicker skin you can get throughout this experience of being an entrepreneur, the better.

2️⃣ Managing and supporting my mental health is one of the most important things I can do as an entrepreneur.

3️⃣ The importance of being known for ONE thing… (which for me, is teaching people how to create and launch digital courses!)

4️⃣ True friendships are tough in entrepreneurship

5️⃣ Growing a team is really scary… and the most difficult thing I deal with regularly as a business owner.

6️⃣ The ten WORST days of my entrepreneurial journey are still better than the BEST day as an employee in a 9 to 5 job.

I dive into each of these in so much more depth on my podcast, just comment “683” and I’ll send you a link directly to the episode!

The really hard lessons I’ve gleaned from fifteen years of entrepreneurship, allowed me to become the person that I am today. I hope you find value from this one, thanks for being here friend! 💛
“I want to quit my 9-5 to start my business… but I’m afraid I will fail.”

I can’t tell you how many times I’ve heard people say this and can I be completely honest with you?


15 years ago I was in the same boat – certain that I was made for more, but fearful that I might fail. Something I wish I would have understood sooner is this:

Entrepreneurship isn’t about having all the answers from the start – it’s about having the courage to keep trying until you find your right path.

Sure, you might fail here and there, but an ounce of courage will take you farther than you think.

I’d love to help you if you’re just starting out. I’ve created a guide with my top Top 9 Tools for Starting Your Business.

Just DM me “TOOLS” and I’ll share that directly to your inbox.

Here’s to FLYING my friend. You are absolutely worth it. 💛

🖊️ Quote Inspo by Erin Hanson
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amy porterfield wearing blue shirt and holding hands in front of her face

Hey there!

I’m Amy Porterfield

I’m an ex-corporate girl, author, online marketing expert and the host of the top-ranked podcast, Online Marketing Made Easy. Welcome to my virtual living room! Stay a while, won’t you?