Listen To My Latest Podcast Episode:

#220: Your Summer Listening Playlist (Strategy, Inspiration and Biz Insights!)

Listen To My Latest Podcast Episode:#220: Your Summer Listening Playlist (Strategy, Inspiration and Biz Insights!)

Tools of the Trade

No matter where you are in your biz, there are amazing tools that can save you dozens of hours per week, automate key marketing activities, and save you thousands of dollars on pricey freelancers.

The trick is knowing the right ones to use at the right stage so that you don’t end up with a stack of expensive, unused software that collect digital dust while you wait for your annual account to run its course.

My commitment to you is that I will always go first. I continually explore what’s needed to build an online business. I experiment with what works and what doesn’t and then report back to you what you need (and when you need it) to create a profitable business you absolutely love.

Many of these links are affiliate links, which means I may get a commission if you purchase. However, none of the fees of these resources have been increased to compensate me. In fact, many of the creators of these tools have given me special discounts that I get to extend to you! You’ll see all the special deals below.

Tools for Stage One

When you are just starting out, your main focus should be on building your platform, creating consistent content for your target market and growing your email list.

The tools below will help you get started in the right direction, even on a tight budget.

Amys fave at any stage LANDING PAGE SOFTWARE

LeadPages

This single tool has saved my entire team literally hundreds of hours and thousands of dollars per year. LeadPages is the perfect resource to help you scale your business, because it allows you to confidently roll out lead-generating campaigns in record time.

Amys fave at any stage EMAIL MARKETING

Seva (formerly ConvertKit)

Seva is a powerful email service provider that delivers automation capabilities without the steep price. Collect leads, send out email broadcasts, connect with your community and allow your business to flourish with email marketing.

Amys fave at any stage COURSE PLATFORM

New Kajabi

Kajabi contains all the features you need to sell, market and deliver your content. Because they make it incredibly easy to turn your knowledge and content into products you can sell, I am a huge fan of this powerful tool. Inside my business, we specifically use Kajabi for our course platforms to highlight and showcase all of our paid content.

Amys fave at any stage SHOPPING CART

SamCart

I finally decided to try Sam Cart after dozens of my friends and peers in online marketing had huge success using the checkout page platform. So, I guess I shouldn't have been shocked that my sales increased almost instantly when I made the switch. Not to mention, I saved thousands of dollars in development fees. Still, my favorite thing about Sam Cart is that it seamlessly integrates with all my other tools. This allows me to launch my courses faster, with the confidence that all the pieces of my funnel will play nicely together.

WEBSITE HOSTING

Host Gator

If you’re starting from the very beginning, I recommend creating a website with wordpress.org and hosting it with Hostgator. It’s an effective and affordable way to make sure your site is always up and running.

POP-UP OPT-INS

PopUp Ally

In my opinion, list-building should be a primary focus on your website. This is even more important when you're just beginning to build an audience. PopUp Ally will help you maximize your site's list-building potential -- in a non-spammy way. This tool is a popup plugin that actually improves the user experience on your site. Its smart technology anticipates people’s needs as they browse around your site, making PopUp Ally far more effective than a lot of the other “in-your-face” popup options.

NOTE APP

Evernote

You may already be familiar with this wildly popular tool. Evernote is a crowd favorite among entrepreneurs and marketers. It’s great for taking notes and brainstorming -- especially on-the-go. A big bonus for me is that it's almost impossible outgrow Evernote. You can start with the free version as a beginner, and level up later.

FILE ORGANIZATION

DropBox

In my opinion, the key to minimizing stress in business is staying organized. Dropbox is where I store and systematize my files so that everything has a “home.” You can start using this tool for free and upgrade as your library of digital assets grows.

PASSWORD SECURITY

Last Pass

If you’re still committing passwords to memory (or worse -- using the same password for most of your major accounts), it’s time to geta password manager. My personal favorite is LastPass. I love that it allows me to securely share sensitive information (such a social media logins, etc.)

IMAGE CREATION

Canva

Canva is the ultimate design tool for non-designers. It’s user-friendly and the free version gives you access to most features. Use Canva to create shareable social media images, cover photos, even video thumbnails. In no time, you'll be on your way to building a memorable online brand.

GRAPHIC DESIGN

99Designs

As a beginner, most of us start with a tight budget, and a tight schedule. If you’re spending hours on end designing images and freebies for your business, check out 99Designs to save time and money in the long run. This crowd-sourcing tool is a great way to get professional, affordable design support.

SOCIAL MEDIA SCHEDULING

Meet Edgar

Edgar is my favorite social media scheduling tool that reuses your best content to bring in more views. Everything you publish with Edgar is stored in an organized library and arranged into categories, like “Quotes,” “Blog Posts,” or “Podcast Episodes.” From there you can create a schedule that tells Edgar when to publish from each category. That way, he always knows what types of status updates to post at which times, sharing the right variety of content automatically. When Edgar makes his way through all the new content in a category, he’ll simply start recycling older updates. He’ll never run out of things to say, and your posts will be seen by a new audience, bringing more traffic your way! Edgar can share updates through Twitter, Facebook (profiles, pages, and groups), and LinkedIn (profiles and company pages).

Download this list

Find The Right Marketing Tool
For Whatever Stage You’re At

I’ve personally vetted every tool on this list and sorted them by what stage of business you’re in so that you know exactly what to jump on right away and what you can hold off on till later.

I love spoiling my subscribers!

Would you like me to keep you posted on brand new masterclasses, podcasts, and special deals on the marketing software I use to run my biz?