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Tools of the Trade

amy porterfield pointing at her digital course resources

Tools of the Trade

The software and equipment you need now, what to add to your wishlist for later, and how to know the difference.

No matter what stage you’re at in your biz journey, the right tools can:

notebook, cup of coffee, and laptop on a desk
  • Save you dozens of hours per week and a whole lotta stress (more time to do what you love = a HUGE win!)
  • Automate key marketing activities like email marketing, list building, and showing up on social media.
  • Save you thousands of dollars on pricey freelancers and doing things the hard way.


The trick is knowing the right ones to use at the right stage — because there’s nothing worse than software sitting unused on your digital desktop, am I right?

My commitment to you is that I will always go first.

I experiment with what works and what doesn’t and then report back with honest recommendations on what you need (and when you need it) so you can create a profitable business you absolutely love.

Access the full list of tools and insider discounts below!

  • Stage One

    I’m new to the online marketing game

  • Stage Two

    I’m starting to see some momentum

  • Stage Three

    I’m ready to scale fast

Tools for Stage One

When you’re just starting out, your main focus should be on building your platform, creating consistent content for your target market and growing your email list.

The tools below will help you get started in the right direction, even on a tight budget.

Amys fave at any stage STARTING A BIZ

Two Weeks Notice

Go from feeling stuck and hopeless to confidently handing in your Two Weeks Notice and running a freedom-fueling online business on your terms.

Amys fave at any stage List Building

Free Masterclass

In my FREE masterclass, Inbox Money: How To Monetize An Email List In 4 Easy Steps, I’ll show you how I add 1,000+ new subscribers to my email list every single week.

Amys fave at any stage LANDING PAGE SOFTWARE


This single tool has saved my entire team literally hundreds of hours and thousands of dollars per year. Leadpages is the perfect resource to help you scale your business, because it allows you to confidently roll out lead-generating campaigns in record time.

Amys fave at any stage EMAIL MARKETING


ConvertKit is a powerful email service provider that delivers automation capabilities without the steep price. Try their free plan that allows you to make unlimited landing pages and forms and choose from multiple templates, add personalization and design, include an incentive email, create a thank you page, manage subscribers and send broadcast emails.

Amys fave at any stage COURSE PLATFORM


Searchie is the most flexible, easy-to-use online platform to create, organize, and sell digital courses and memberships. You can create beautiful, tailored content experiences that serve your students at a much higher level. Searchie has saved us SO much time and energy with automatic transcriptions and captions, and seamless integrations with Facebook, Zoom, and many more. Plus, our students LOVE that they can search inside all of our audio and video content by keyword—they're able to find exactly what they’re looking for in seconds!

Amys fave at any stage COURSE PLATFORM


Kajabi contains all the features you need to sell, market and deliver your content. Because they make it incredibly easy to turn your knowledge and content into products you can sell, I am a huge fan of this powerful tool. Inside my business, we specifically use Kajabi for our course platforms to highlight and showcase all of our paid content.

Amys fave at any stage SHOPPING CART


I finally decided to try Sam Cart after dozens of my friends and peers in online marketing had huge success using the checkout page platform. So, I guess I shouldn't have been shocked that my sales increased almost instantly when I made the switch. Not to mention, I saved thousands of dollars in development fees. Still, my favorite thing about Sam Cart is that it seamlessly integrates with all my other tools. This allows me to launch my courses faster, with the confidence that all the pieces of my funnel will play nicely together.

Amys fave at any stage Podcast Course

The Podcast Lab

Introducing Your Complete A to Z Podcasting Roadmap! I’ve partnered with my friend, Jenna Kutcher, to share her course, The Podcast Lab! I know if you take what you learn from her and put it into action, you’ll tap into the power of podcasting for growing your email list, reaching more of your ideal clients, increasing your sales, diversifying your revenue, creating incredible relationships, and so much more. She shares her proven, 5-step stress-busting system and process to plan, create, launch, promote, scale, and monetize your podcast in just 30 Days.

Amys fave at any stage BUSINESS ORGANIZATION

Full Focus Planner

The Full Focus Planner helps you take control of your day and start living the life you desire. Built on the science-backed Full Focus System, each page is intentionally designed to increase your focus, eliminate overwhelm, and accelerate your goal achievement. And it’s not limited to professional growth. Features include ten life domains, daily rituals, and self-care exercises that serve as needed reminders for any achiever who struggles to unplug from work. As you produce your digital course, the Full Focus Planner will help you achieve more by doing less. This is how you win at work and succeed at life.



If you’re starting from the very beginning, I recommend creating a website with wordpress.org and hosting it with SiteGround. It’s an effective and affordable way to make sure your site is always up and running.


PopUp Ally

In my opinion, list-building should be a primary focus on your website. This is even more important when you're just beginning to build an audience. PopUp Ally will help you maximize your site's list-building potential -- in a non-spammy way. This tool is a popup plugin that actually improves the user experience on your site. Its smart technology anticipates people’s needs as they browse around your site, making PopUp Ally far more effective than a lot of the other “in-your-face” popup options.



You may already be familiar with this wildly popular tool. Evernote is a crowd favorite among entrepreneurs and marketers. It’s great for taking notes and brainstorming -- especially on-the-go. A big bonus for me is that it's almost impossible to outgrow Evernote. You can start with the free version as a beginner, and level up later.


Google Drive

Accessible from anywhere with internet, Google Drive is a great collaborative tool for teams to use when you’re working with content, files, or images in tandem. Unlike DropBox, multiple parties can be in a file at a time manipulating data or text without having to download and re-upload the file.



In my opinion, the key to minimizing stress in business is staying organized. Dropbox is where I store and systematize my files so that everything has a “home.” You can start using this tool for free and upgrade as your library of digital assets grows.


Last Pass

If you’re still committing passwords to memory (or worse -- using the same password for most of your major accounts), it’s time to geta password manager. My personal favorite is LastPass. I love that it allows me to securely share sensitive information (such a social media logins, etc.)



Create marketing videos that take your brand's social media to the next level - no experience or skills needed! With Boosted, you can create all types of videos: ads, engaging Stories, tips, tutorials - all with easy-to-use templates. Upload your own video footage, make videos out of your photos, OR use the stock footage in the app. You can easily add your logo, customize colors to match your brand, add cool filters, and even add music or your own audio. Get 3 months of full access to Boosted Premium for just $4.99! To redeem your offer, click the button on the right, download the app for free via the QR code or App Store/Play Store badges, and redeem your offer when you open the app.



Canva is the ultimate design tool for non-designers. It’s user-friendly and the free version gives you access to most features. Use Canva to create shareable social media images, cover photos, even video thumbnails. In no time, you'll be on your way to building a memorable online brand.



VideoAsk is a platform that scales, tracks, and personalizes video communication. You can upload your videos, create them using their library, or make one on the spot. It can be used for virtually anything: lead generation, lead qualification, reviews/feedback, testimonials, the possibilities are endless!



As a beginner, most of us start with a tight budget, and a tight schedule. If you’re spending hours on end designing images and freebies for your business, check out 99Designs to save time and money in the long run. This crowd-sourcing tool is a great way to get professional, affordable design support.



It's more important than ever to sound like you on social media, even when you automate your posting. MeetEdgar is not just your scheduler, but this platform also is built to fill your social queue faster, share your content in the right places at the right time, keep your feeds fresh and diverse, and help you grow your audience. MeetEdgar is our choice for managing all of our social media platforms in one place.


Social Curator

Creating content every single day can be daunting! For those times you’re staring at a blank screen wondering what to post, Social Curator comes to the rescue. Social Curator is a monthly subscription that provides you with curated lifestyle photos and caption templates to elevate your social media presence so you can have an overall social strategy. I love Jasmine's photos so much I use them on my opt-in pages, sales pages, website and more!

Download this list

Find The Right Marketing Tool For Whatever Stage You’re At

I’ve personally vetted every tool on this list and sorted them by what stage of business you’re in so that you know exactly what to jump on right away and what you can hold off on till later.

Any guesses on what I might be talking about?! 👀

This would allow you to be home with your kids and contribute financially. 💸

It would help you turn your passion project into a living. 💫

I’m talking about a DIGITAL COURSE 💻

Today is your LAST CHANCE to learn how to have a low stress, start to finish course launch (with no big budget, team, or expensive equipment required).

Comment “LAUNCH” to save your spot for my LAST FREE Live Masterclass 💌 It’s starting soon!
I’m finally home from South Carolina, where we did our Masterclass Experience! 🎉🔥💻👏 And it was UNREAL.

But today, Scout’s with me. My leggings are back on. My third-day hair is going strong. 

And I decided to add one last “at home” Masterclass tomorrow, Sunday at 12pm PT // 3pm ET! I wanted to re-do what I did in South Carolina without any of the extras.

I want to make this simple.

Just comment “LAUNCH” to save your spot! 💌✨
I’ll teach the same 5 steps I taught on the big screen, but a little cozier. More intimate. 

If you want to learn how to undo the over-stretched situation you’re in… and how to do it while you’re still in it… set aside an hour for me. Or a little past an hour if you want to stay for Q&A. 

Comment “LAUNCH” to sign up and join me! 👏
Ready to turn your dreams into reality? ✨ Remember, the most CRUCIAL step in entrepreneurship is taking that first bold leap! 💪

I wanted to remind you that every successful entrepreneur you admire started with a single idea, a flicker of passion, and the courage to BEGIN. 🌟

✨ It’s easy to get caught up in the planning, the what-ifs, and the doubts that creep in. But I’m here to tell you that ACTION is where the magic happens. 💯🎉

Your dreams won’t become reality by staying in your comfort zone. Embrace uncertainty, learn from your failures, and let your journey shape you into the entrepreneur you’re meant to be. 🔥

So, if you’ve been waiting for a sign to start that business, launch that project, or take that risk – this is it! Your dreams are worth chasing, and the world is waiting for your unique brilliance. 🌎💫
Happy birthday to this sexy bearded man! Hobie, you make life really really sweet and I am so lucky you are in my life. I hope this is your best year yet! 💛🎉💛🎉💛🎉
Digital Course Academy is OPEN for enrollment! 🎉💫🔥💯👏😱‼️

Now, digital courses are a mighty tool that allows you to scale your ability to work with the students you LOVE and experience financial abundance and limitless scale that isn’t possible with ANY other time-for-money offers. 💸

Just comment “DCA” to learn more and to save your spot! 💌🙌

Inside Digital Course Academy, I’ll walk you through 💻:

✔️Ideation, validation, and pre-selling your course (if you need a little upfront cash).

✔️ Outlining your content, organizing your material, and recording your lessons – no fancy equipment or big budget required.

✔️ Growing your audience, creating your marketing plan, putting together a simple webinar that converts, and selling with authenticity and confidence.

And SO much more!

Prepare to find your people… your voice… AND your confidence 👊🤸‍♀️

Comment “DCA” to save your spot inside my program! 💌
amy porterfield wearing blue shirt and holding hands in front of her face

Hey there!

I’m Amy Porterfield

I’m an ex-corporate girl, author, online marketing expert and the host of the top-ranked podcast, Online Marketing Made Easy. Welcome to my virtual living room! Stay a while, won’t you?



The List Building Breakthrough Bonus



Learn How To Build Your List in 30-Minutes Per Day While Creating Your Course!

(But Act Fast 🏃‍♀️… This Bonus Expires TODAY (9/24) at 7 PM PT!)