#028: 7 Steps to a Profitable Facebook Marketing Plan

On this episode of the Online Marketing Made Easy Podcast, I decided to do something a little bit different. I’m currently promoting my signature program, Facebook Marketing Profit Lab. When I create a new program, I always create a free, value-packed training around the promotion. In this case, the training is called, “How to Create an Easy-to-Implement Facebook Marketing Plan that REALLY Works.”

I deliver the training through live webinars, and after the promotion is over in a few weeks, the free live webinar will no longer be available. I have worked SO HARD on this training that I want it to live on beyond my promotion, and I thought that the best way to accomplish that was to present the training in a podcast.

I think you will find it extremely valuable, and at the end of this podcast you will have a really good understanding of how to create a Facebook marketing plan that is focused on both the needs of your business AND the needs of your customers. In addition to that, this plan will actually help you produce leads and revenue on a consistent basis on Facebook.

People have a lot of concerns about Facebook:

  • They aren’t sure what they’re doing and they feel stuck
  • They are frustrated with their list building strategies; their list is growing painfully slow
  • Or, they are just frustrated with Facebook in general, but are still holding out a little hope because they really want Facebook to work for them because they’ve put a lot of effort and in some cases a lot of money into it but just haven’t gotten the results they were hoping for.
  • And some people are just looking for a plan so they get see more fans, leads or sales through Facebook.

If you can relate to any of that, this podcast is perfect for you! .

Specifically, we covered the following 7 steps that you need to Create a Facebook marketing plan that really works.

1. Create Your Lead Magnet

To build trust and affinity with your Facebook fans, create a free irresistible giveaway that solves a problem or offers immense value. To ensure that your giveaway attracts your perfect ideal audience on Facebook, create something that is SO GOOD your audience would pay for it.

2. Set Up Your Lead Capture Page

The next step is to create a webpage that will collect name and emails in exchange for your giveaway.  A well designed lead capture page is critical because it must convert. Instead of paying for a programmer and designer to create this page for you, look into using LeadPages. With this tool you could have a lead capture page up and running in 10 minutes!

3. Create a “Gotta Have It” Facebook Post and Turn It Into an Ad

At this point you want to create a Facebook post that entices your fans to sign up for your irresistible giveaway. This post will become your Facebook ad.  To get maximum exposure and results, create an Unpublished Page Post (also known as a “Dark Post) in the Power Editor ads dashboard. Only run this ad in the News Feed.

In this episode I promised to show the current Facebook ad I am running that is generating over $30,000 a month for me via my Facebook Marketing Plan.
My Unpublished Facebook Ad
fbe ad (1)
When you go into the Power Editor, you will see the option to create an “Unpublished Page Post” and when you click on that link, this box will pop up.  This is where you want to include all of your copy and the image.  Note the image size in the example below:


4. Only Show Your Ad To Your “Perfect Customer” Target List

To ensure that your ad is only seen by Facebook users who will be genuinely interested in your free giveaway, use Lookalike Audiences on Facebook as your targeting strategy. Not only will this help you target your perfect customer profile, it will also allow you to reach a larger, targeted audience.

5. Only Pay For Leads That Have A True Interest In Your Offer

It’s important that you understand how much you want to pay for your leads.  When you get clear on what you want to eventually sell to your new lead, it’s easier to decide how much you will pay for your ads to convert a fan into a new customer.

6. Always Know In Real-Time If Your Lead Magnet Is Working

Use the Conversion Tracking Tool to ensure that your lead magnet is converting fans into leads.  Track these metrics daily so you can be confident that your strategy is actually working!

7. Create The “5 MUST EMAILS” To Perfectly Position Your Offer

One you have attracted your new lead from your Facebook efforts, it’s time to take things outside of Facebook. Create an email auto responder series to provide even more value to your new lead and when the time is right for you, begin to introduce them to your offer.  Email marketing will move your new lead to become a customer.

Items mentioned in this episode include: 

Click here to get your free PDF cheat sheet, 7 Steps to a Profitable Facebook Marketing Plan

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Are you ready to create YOUR Facebook Marketing Plan?

Would you like Amy to show you WHAT to do and HOW to do it? There’s no need to try to figure this out on your own. We're here to help!

Join the Facebook Marketing Profit Lab and work with Amy to create a personalized plan that will help you generate consistent leads and profits on Facebook. Click Here Now to get all the details!

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Online Marketing Made Easy with Amy Porterfield

  • http://www.filmtrooper.com Scott McMahon

    Question? Is there no way to conduct organic list building with Facebook? It appears that the only way to be successful with Facebook is to pay for it. Am I correct in my understanding that there are no “free” options? Thanks.

  • http://www.markwarner.me Mark Warner

    Although it’s becoming increasingly difficult to reach new fans on Facebook, it’s certainly possible without paying. I’ve increased my page’s Likes by over 1,000,000 in six months without paying them a penny. By consistently posting useful content that my audience are then sharing with others, my growth has been huge. This is having a positive impact on my own list building and new additions to my membership site.

    Having said that, I loved listening to this episode of Amy’s podcast and am definitely keen to try out some of her tips. Thanks Amy!

  • http://www.filmtrooper.com Scott McMahon

    1,000,000 “Likes” in 6 months? Holy cow. Amy only has 82,263 “Likes” on her page and she pays for them. I think I’m missing something here.

  • http://www.wendyjay.com Wendy Harvey Robinson

    I’m with you, Scott. I’m missing something too…

  • http://www.markwarner.me Mark Warner


    I had 50,000 Likes in November 2013 and am now up to over 1,000,000. I haven’t paid for ads / Likes but have been consistently sharing content that my audience are interested in and are happy to share with others.

  • Belle

    Ah, your page provides more value and to a larger audience. Not as many people interested in Facebook marketing techniques (aside from digital marketers and business owners diving into the digital world) but plenty of teachers, parents and tutors all over the world can use your resources. Well done.

  • Alex

    All this ideas on give quality content doesn’t work much unless you pay for adverts. That’s the reality. There are so many people that provide value but without creative adverts you can’t go forward if you are not Hugo Boss, Coke, Harrods ect..

  • http://www.adventurous-soul.com/ Shayna

    AMAZING training, Amy. While I was listening to it, I created two new ads in the Power Editor according to your instructions; they look fantastic and I can’t wait to see how they perform.

    May I ask a question? Have you noticed a difference in conversion rate to paid customers between leads acquired through advertisements, vs. leads acquired through “organic list building” (blogging, podcasting, and other inbound marketing tactics)?

    I know my numbers for “organic” leads, but I’m a little nervous to ramp up my Facebook spend since what if ad-acquired leads don’t convert as well? Of course I’m now tracking it and waiting impatiently for results to come in over the next month!

  • http://www.filmtrooper.com Scott McMahon

    You ain’t kidding Mark! Your page does have a cool million. As Belle has mentioned, your target audience seems to be very active and valuable in the Education space. I think you should be selling your information on how you were able to build such a large following on Facebook.

  • http://modernhealthmonk.com/ Alexander Heyne

    I’m curious ’bout this too!

  • http://www.markwarner.me Mark Warner

    Thanks Scott… I’m working on an eBook :-)

  • Lisa Larter

    I really enjoyed this podcast Amy. You are a great teacher. Love the step by step breakdown you offer to people. thank you!

  • http://www.samsmileymusic.com/ Sam Smiley

    Ridiculous podcast! You should charge for this one. So much content here!

  • Brian

    You rock Amy! Out of all the people I follow on the internet and look up to, you are in my top 3…thanks for being you!

  • Daniel Proczko

    I’m in the process of implementing this technique. I have created the unpublished Facebook post, but cannot find how to create a scheduled ad from it, or apply the targeted audience and lookalike audience.

    Can anyone give me a clue?

  • Daniel Proczko

    I figured it out. I had to properly set-up the Power Editor first.

  • Ian

    Hi Amy, great show. I have one coaching / information site where I got the first two parts of the email process but don’t have the last three! Now I know what to do.

    I do have a question about retail stores. How does a store like ours (my other business) use Facebook to generate sales like this? I don’t really know what we would give away and then promote as part of a funnel since I can’t think of an end product to sell as an information item.

  • http://www.StartupShowplace.com/ Brad Wachter

    Hi Amy. I thought it looked like your ad image had too much text for the Facebook 20% rule, so I ran it through one of the graphics checkers and it seemed to exceed 20. Did you find a way around this requirement or am I missing something?

  • Rachel Charles

    Rock podcast! E-commerce Solutions has following key features in order to bespoke web design, tailored web development, enhanced Security, more than sixty payment gateways, reliable and user friendly shop engine and unlimited products (up to available storage).

  • http://ileanharris.com/ Ilean Harris

    I absolutely I agree with what you said! My last webinar had 100 live attendees after only spending $5 a day for 5 days on a FB newsfeed ad that generated 500 new likes and almost 400 new emails. Facebook is a POWERFUL tool & every business should know how to use it.

  • Mushroom Enthusiast

    Good question Brad. It was my first thought as well.

  • http://www.occumax.com.au/ Natalie Brown

    Mark I think I liked your page last week after I liked another education page and yours came up as a suggested/recommended like page. It is amazing that I now come across you here after listening to Amy’s fantastic podcast! The internet is truly a facinating place.

  • http://www.markwarner.me Mark Warner

    Thank you Natalie! Amazing isn’t it! :-)

  • http://iamthatlady.com IamTHATlady

    This is too good I don’t want to share it :) Great tips Amy!

  • http://iamthatlady.com IamTHATlady

    Totally agree!

  • http://suitcaseentrepreneur.com/ Natalie Sisson

    Unbelieveable content Amy. You totally rocked this and it’s incredible content. Can’t wait to put this and our session into action!! Thank you times a million

  • Hannahbundance

    Hi Amy!

    I tried contacting you via the contact form, but kept getting errors..However it IS related to FB advertising, so it makes sense to post here. I am REALLY hoping you can help me out with a major problem I am having with Facebook advertising! :)

    Although many online forums have discussed this, I see no blogger in the Facebook business blogosphere give any tips to this (I searched your site, Jon Loomer’s site and others..)..So I’m asking you first if you would address this, maybe on a podcast or blog post?

    Here it is: What happens when FB doesn’t like our advertising activity and has a kneejerk response and flags us as “fraudulent”, when we aren’t engaging in fraudulent activity…Any tips on how to either get back our account or set up a new one?

    I used a new FB account, as I didn’t want to engage my personal account in my advertising activity, because I just prefer to keep business and personal separate.

    I would really really REALLY appreciate your help on this issue. I know many other online marketers have had and hare having the same issue.

    I have spent SO MUCH time and effort and energy learning about FB advertising, and setting up my new site and landing pages and just trying to get a high quality funnel in place…and to have it all just banned is so disheartening. There has to be a way forward! I think you out of everybody will be able to help.

    Thank you!

  • Karen in Marin

    Agree – would love to keep this to myself, but too good not to share.

  • Mary Gilkerson

    Hannah, FB only allows you to have one personal account that you can use to create multiple business pages. It’s in their terms of service. So my guess is that is why you were banned after you created a second account. Try contacting FB about linking your business page back to your original personal account. Good luck!

  • Josh Ludin

    Would you mind sharing what you used as your lead magnet?

  • http://ileanharris.com/ Ilean Harris

    No prob. I promoted the live webinar on Fb using the opt in page that I created using Webinar Ignition. You can learn more about my results on my site: ileanharris.com
    I hope that helps!

  • Josh Ludin

    much thanks Ilean

  • http://www.glu7.com/ Larissa Hadley

    you have written well researched article regarding Profitable Facebook Marketing Plan http://www.glu7.com/social-media-marketing

  • Agim Salavd Zeka

    __________________________Hello Amy Porterfield

    I am Agim Zeka,,, on : Internet – and on facebook regularly I am blocked from SERBIA,

    with regular forgery folder on hard disc , mean 4.5 years regularly
    afflicted and abused with illegal internet services – and regular
    blockades on FB, you can imagine all this crime we reported by Post:
    INTERPOL, EUROPOL here in Den Haag- we are mail, and we never get an
    and please tell me solution this electronic terror,from 4,5 years

  • D~Truth

    Hi Mark Your customers are Uk and your likes are from Pakistan, how much daid taht cost?

    CityKarachi, Sindh, Pakistan
    Age group25-34 years ol

  • http://www.markwarner.me Mark Warner

    I haven’t paid for Facebook advertising… my growth has all been organic. By sharing useful content, my audience share it with others and help to spread the word :-)

  • teilor

    I’d like to see more on this topic.طب سنتیطب سوزنیدرب ضد سرقت

  • تور چین

    I completely agree and Nice tips on how to optimize your blog for Google
    and other search engines one point I want to point out here is don’t
    create content for search engines create content for your readers .
    نمای ساختماننمای کامپوزیت

  • 1
  • DarcyPattison

    Information like this always gets the cart before the horse. FIRST, you should set up the auto-responder series, and THEN worry about FB ads. But there’s never help on the auto-responder series beyond a brief mention of the need to do that. I’d love to listen to a podcast about setting up an auto-responder series. One problem I’ve had is that once it’s set up, I sorta forget about it and it gets quickly outdated. Tips on how often to update it would be nice, too.

  • sadran

    I still love Amy, though :) Thank you for your help!
    کرکره برقیدرب اتوماتیکنمای سرامیک

  • sadran

    That’s a great point!
    köpek mamasıköpek cinsleri

  • nima

    This is too good.thanks alot .
    köpek mamasıköpek cinsleriنمای سرامیک

  • shiva

    i love u comment very much can u check my site .
    دوربین مدار بسته دستگاه حضور و غیاب

  • Will

    The link at the top of the article that’s going to /fbprofitlab puts me in an infinite loop. I suspect you mean for this to link to fbmarketingprofitlab.com. Just letting you know!

  • shiva

    very informative for the begginers in Keyword Research .
    otomatik Kapıotomatik kapı sistemleri otomatik kepenk fiyatlarıseksiyonel kapı

  • shiva

    I was contemplating doing so but now am truly doubtful. Any thoughts?
    دیوار پوشکورینکفپوش

  • shiva

    I’d love to hear more podcasts devoted to Facebook Ads.
    خرید و فروش خودرونمایندگی ایران خودرولیزینگ خودرو

  • shiva

    often tag the model or the photographer and have access to all their friends/fans. Works amazingly for shares, comments, and likes!
    اجرای نمای ساختمانتور چین