#034: Ask Amy: How to Hyper-Target Your Facebook Ads

This episode of the Online Marketing Made Easy Podcast, is the third Ask Amy episode.

This is a new feature that I’ve added to my podcast. As I mentioned in episode 30, every other week I’ll answer your questions about online marketing, Facebook marketing, Facebook ads, webinars and email marketing.

To submit a question, all you need to do is go to amyporterfield.com/askamy and leave me a recorded message. Your question just might be the very next one I choose for the show!

Here’s the summary of the question for this episode:

“In episode 29 you talked about how to hyper-target your audience using Facebook ads, and you specifically talked about retargeting. Can you put retargeting ads in both the newsfeed and the right-hand column and if so, which option works best?”

Key Takeaways

  • Retargeting ads use a tracking pixel that you’ve put on your website. You can set the pixel to track for 30, 60, or 90 days.
  • Retargeting ads are great because they allow you to target the people that really care about your brand; they help you connect with your website visitors on Facebook.
  • You CAN place retargeting ads in both the newsfeed and in the right hand column.
  • It’s important to set up your retargeting ads in the Power Editor.
  • I have better results with ads placed in the newsfeed, but it’s important to experiment to find out what works best for you.
  • Lookalike audiences are very valuable but the results you get back from Facebook can be huge — as many as a couple of million people. To narrow down the results, when inside of the Power Editor, under the “Audience” tab, you can select age, gender and so on to target even further. In addition to that, you can further refine your targeting by indicating that they need to be a fan of at least one of the Pages you add to the interest section (again, under audience). See the image below for more details!


Items mentioned in this episode include: 

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Online Marketing Made Easy with Amy Porterfield

  • http://jasonpockrandt.com/ Jason Pockrandt

    Very Cool. Can you point to any of your podcast for help in taking my very first ad for a webinar onto FB? Thanks Amy.

  • Nat Turner

    The struggle continues against racism in Azania – South Africa
    where some can’t accept African majority rule and
    have turned to terror, then
    Facebook, and Twitter, support and therefore encourage racism,
    it’s not like they don’t have Black African membership,
    but see fit to disrespect us.
    The Boeremag (farmer force) a White racist terror group jailed in
    Azania – South Africa for trying to bomb the late
    President Nelson Mandela,
    then start a race war where all “non Whites” would
    be driven out of the country and an all White state set up.
    Facebook hosts a support page for them,
    please sign the petition against this.
    Read more on the blog at
    Read also this for an update

  • http://insta-influencereview.blogspot.com/ Tamira Hamilton

    So many people are still on the curation of other people’s content on Facebook to their existing customer base. Yes they end up with a few new customers but they are missing out largely on cross sell by not re-targeting. It just seems to go over their heads. It is like they think Social Media is only for attracting new customers and customer retention. Yet they retain customers who are still spending dollars elsewhere and even advertising to do so.

  • Tobi O.

    Great post, the social media remains one of the best ways to meet the target audience of any business, and it is imperative for every business owner and advertiser to be able to effectively maximize it for their benefits. I recommend http://wdc.com.ng/ for more information

  • http://www.antoniocalero.com/ Antonio Calero

    There are great applications of this type of ‘hyper-targeting’. I have run some campaigns where I have seen incredible results, and I’m not a genius at all. The key was only selecting the right audience.

  • Kitt Depatie

    OUTSTANDING as always, Amy soooo over delivers on all her podcasts. I have to listen to them many times JUST to get all the content!

  • samaneh

    Good article. However
    what I want to do is target people who like certain pages (of which I am not an
    admin). However, these pages do not show up when I start typing into the
    interests section
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  • sahar

    Great podcast, nice to see someone speak in such a clear manner. Thank you!
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    دستگاه حضور و غیابکرکره برقی

  • poran

    I have seen success from many of my students that are in many different niches that are very different than mine.
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  • http://accede.com.au/blog/ rob herr

    Does this apply to all niches or just on selective ones?

  • Ramonshelton

    It’s All About You a-m-y-p-o-r-t-e-r-f-i-e-l-d < Make It Easy