#84: Growing a Lucrative Email List

Welcome to the second half of our intensive “refocus on your list” training!

I hope you completed the short questionnaire from last week, because this week we’re really building off those questions to get where we need to go. If you haven’t done it yet, click here to download it and take just 10 minutes to complete it. (It’s only 3 questions–super easy.) I promise, it will free you up and cultivate the right mindset to accomplish the goal for today’s episode, which is …


For those of you who might be new to the show, lead magnets are any free, valuable giveaway that you offer your audience in exchange for their email address.

To create a good lead magnet, of course, you need to know what your tribe wants and needs from you. Having it be a decent trade-off for the email address is just not going to cut it. You want your audience gasping “Wow! I can’t believe he/she is giving this away for free!”

Let me say this loud and clear: Do not be scared of giving away your best stuff for free.

I give away my best information all the time! (I’m doing it right now, as you might have noticed…and I give away even more on the full episode of today’s podcast.) It doesn’t hurt my bottom line at all, because in my paid products and programs, I dive much deeper and train much more specifically on those topics.

If you want to go deeper into today’s topic, click here to listen to the full episode. I’m going to teach a three-part strategy to help you build your list. And our goal is not conservative, folks! This strategy is designed to get you 75 new leads per week.

I’ve also created a great free download for you: it’s a cheat-sheet with 17 stellar examples of different kinds of lead magnets. Not only does it give some great inspiration for how to model your own giveaways, but it shows you where to place the opt-in boxes on your website for optimal conversion. Get it here.

Links mentioned in this episode:

Links mentioned in this episode:

99 Designs
Facebook 101
Product Maximizer
Webinar Myths Blog Post
Meet Edgar
You Tube
Slide Share
Slide Share Content with Donna Moritz
Pro Blogger: Guest Blogging Strategy

Podcast Details:

Click here to download the transcript of this week’s episode.
Click Here to Subscribe via RSS (non-iTunes feed)

Online Marketing Made Easy with Amy Porterfield


  1. Cheri Toledo says:

    Hi Amy, thanks so much for this info! It’s exactly what I need to hear AND your approach, delivery, and authenticity are refreshing – especially, “I don’t know about you, but I need to see examples.” I’m exactly the same way. I was listening as I drove to the gym and really wished this was a screen share :) – well, not when I was driving LOL.

    I was wondering what WordPress themes provide a feature box. The cheat sheet referred to them, but didn’t give a name. Also, I use LeadPages and wondered if I could use a front page from LeadPages for my website.

    Thanks for going the extra mile to help all of us build our lists, put together webinars, and create courses that blow the socks off of our tribe!!

  2. Tyrella Slemp says:

    Hi Amy! Thank you for the content you provide- it’s amazing and I’m just getting started and deciding exactly what my business path will look like but when I decide what I will teach I can’t wait to start the webinars that covert course! I also had a hard time finding the actual WordPress themes- any help here is appreciated. I just purchased my WordPress account a few days ago so I’d like to start with the right theme if possible. Thank you!

  3. Thank you for reminding me of the importance of list building. It has been one of the more frustrating areas of my business which makes your suggestion of 75 new subscribers per week seem nearly impossible. I have a number of lead magnets (from checklists, to info guides, to video series) and have even done webinars, but it has been SLOW, just a couple of subscribers per week. Not sure what I’m doing wrong or where I should concentrate on changing.

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