#88: How To Boost Your Webinar Sales

I know that I’ve talked a lot with you about webinars this year. The fact is that I’ve been learning a ton about them myself, and every time I learn a new technique or crack the code on a revenue-boosting system, I can’t help but pass it on to you!

This week, though, I’m doing something a little different. Rather than walk you through a step-by-step system, I’m going to focus with you on one very specific strategy that I learned from Tim Paige, the host of the podcast Conversion Cast and the leader of all LeadPages webinars.

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Today is all about an engagement strategy that I’ve just begun applying it to my webinars. I’ll be sure to let you know how it’s going, once I really get it off the ground. But I’ll be completely honest with you: it’s a little awkward, in the beginning. I’ve done a lot of webinars, and I still am finding my sweet spot.

The thing is that Tim, in addition to being a pal, is a true webinar ninja. This man has done 410 webinars to date! (Who knows–he may be up to more, by the time this episode airs.) No joke–his application is pending for the Guinness Book of World Records for most webinars done in a 12-month period. This is a guy who really knows the ins and outs of webinar success.

So when he tells me this strategy is worth working through, I believe it!

Listen to the full episode to get all the details on this amazing strategy from Tim Paige.

You can also check out Tim putting this revolutionary engagement strategy into action–just click here to join his latest webinar.

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We all know how important engagement is for our webinars. There’s nothing worse than crafting and delivering a dynamic, informative presentation only to hear crickets during the Q&A.

Scratch that–there is one thing worse: delivering your presentation and seeing only a faint dribble of sales by the time you log off for the day.

What you’re looking for is that special spark that sets fire to your content and gets your audience fired up in response to it.

Early on, I wanted to test the idea of taking every opportunity I could throughout the process of presenting a webinar to look over in the questions box and start answering questions live as we went, as long as they were relevant and weren’t off topic.

I found in answering questions, not only did I see a 98% stick rate (98% of the people that joined the webinar in the beginning stuck around all the way until the end) but in one split test I also saw a tripled revenue from one webinar to the next.”
Um…did you get all that? A 98% stick rate and a 300% revenue increase?

I’d say this strategy is well worth trying, wouldn’t you?

So how does this work? If you’re like me, you may be already thinking about how taking questions in the middle of your presentation will interrupt your flow. What if the questions make me get ahead of myself? Am I allowed to not answer questions if they aren’t on topic? How is this supposed to work with replays and automated webinars?

…And just what is it about this strategy that makes it so incredibly powerful?

Listen to the full episode for all the answers–it’s a short but intense masterclass on a single technique that is a true webinar game changer.

Do you want to see Tim’s webinar engagement strategy in action? Click here to check out his special LeadPages webinar and pay close attention to when and how he asks questions and engages with his audience.

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Links mentioned in this episode:

Lead Pages
Conversion Cast
Meet Edgar
Stellosphere

Podcast Details:

Click here to download the transcript of this week’s episode.
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