#136: How to Use ‘Content Gold’ to Fuel Your Next Launch

When it comes to your next course promotion, breaking down your content is as simple as 1-2-3:

  1. What’s the best content to start a conversation with your audience?
  2. What content will help you drive customers to your core marketing message?
  3. Which pieces should you use to expand and deepen your audience’s knowledge of your subject?

Today I’m breaking down the 3 stages of launching content. These 3 stages will be your Bible, regardless of your business or your future programs. You can apply these stages to your specific online program or course and use them for all of your future launches as well. (I passionately use this method for all of my launches!)

This is the content that will not only keep your potential clients engaged, but will attract the right people before, during and after your launch.

And, not only am I walking you through the stages, but I’m SHOWING you precisely how you can apply them in my FREEBIE here. I’ve created a sample 3-stage content marketing launch plan using one of my students as an example. You will easily be able to use this freebie as a model for your own online program— over and over again. Get ready to see a specific example for every stage here. Download now!

podcast136

You’ll learn precisely what content to market before your cart opens (and you’ll definitely want to start this 30 days before!), what to do while your cart is open, and what to communicate to your audience once your cart is closed.

 

Links mentioned in this episode:

Freshbooks
Episode #122
Episode #136 Download

Podcast Details:

Click here to download the transcript of this week’s episode.
Click Here to Subscribe via RSS (non-iTunes feed)

Online Marketing Made Easy with Amy Porterfield