#85: 5 Marketing Lessons That Have Shaped My Online Business

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Happy Thanksgiving, everyone!

First of all, can I just be a little corny and express my gratitude for all of you? It's hard to believe we're up to 85 episodes of the Online Marketing Made Easy podcast . . . and with those episodes have come lots of free weekly giveaways, 17 interviews with the biggest names in online business expertise, 1.6 million audio downloads. Oh, and one very exciting mention on MSNBC as a Top 5 Online Business Podcast!

I am truly thankful for each one of you in this little community of go-getter entrepreneurs. Every time you opt in, leave a Facebook comment, write a review of the show or share this podcast with your friends, my heart is genuinely touched. Nothing makes me happier than to know that what I'm sharing is valuable and helpful to you. From the bottom of my heart, thank you.

Whew! Okay, on to business.

Today’s episode is all about . . .

Before I list them, a disclaimer: these are not little one-off tasks that you can incorporate in a few days. Sometimes I share “quick-win” strategies with you, but this week I wanted to go a little deeper with you. These are big-picture lessons that grew organically from my own journey as an online entrepreneur.

Because these are big lessons, I definitely don't want you to try tackling all of them at once. (I'm talking to all you overachievers…I know you're out there and I want you to give yourselves a break this time, okay?)

Instead, I want you to mull these over and see which, if any, really resonates with where you are in your business right now. If you feel like one of these could make a huge difference in your business, then by all means take that deeper dive. There are lots of resources on this blog that can help you devise a strategy to grow in each of these five areas. (In this week's episode, I mention specific past episodes where you can find more information–click here to listen.)

1)  Masterminding and finding a business coach.

I know I’ve already talked about this inside a different episode and I’ll link to that as well. But I’m going to share some more insights that I’ve never shared before about masterminding and finding a mentor.

A big thing I learned from my mastermind group was the power of webinars. You've heard me talk about this before, but maybe you've never really taken the plunge to learn about how you can use webinars to hit that five-figure mark in your business. For this week's freebie, I'm once again offering my webinar training, where I share exactly how I do webinars and how you can do them in your business.

2) Finding your marketing vehicle sweet spot.

This one is about platform. I’m going to show you what it looks like in my business and how it made such a huge impact. Then I will give you some actions to start investigating this in your business.

3) My partnership.

You may or may not know that I actually have a business partner. I’ve never really talked about him much, and I want to share with you how that happened, when it came about, why it came about, and what it looks like in my business (if you’ve ever thought about maybe adding a partner to the mix). This one will be really transparent. I’m going to share things I’ve never shared before, but I think it's time for me to talk about it. Click here to listen now.

4) Affiliate partnerships and my philosophy around affiliates.

Again, I’ve talked about this in past episodes but I’m going to put a little more personal slant on it in this week's episode, end give you some tips to build you own affiliate partnership strategy.

5) Consistency.

If there is any marketing lesson I need to be even better at and really focus on more and really take seriously, it’s consistency. We’re going to talk about that, what it looks like, and how we can add more of that to our business.

As I look back on my past 6 years in business, I feel incredibly thankful for these lessons, as they have shaped my professional and personal life tremendously.

Don't forget, if you want to learn how to create a five-figure webinar (even if you don't have an email list) you can sign up free for my webinar training. Click here to sign up now.

If one of these lessons really resonated with you, I'd love to hear about it! Talk to me on Facebook or Twitter and tell me which one you’re going to focus on.

Have a wonderful holiday, everyone. Thank you for being part of our community.