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#107: How Do I Price My Online Course?

April 27, 2016

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I want you to price your next (or first!) online course with confidence.

In your heart of hearts, are you getting paid what you’re worth? Are you hitting the “sweet spot” of pricing perfection?

This week I tackle these questions and give you a seven-step pricing strategy so you can determine what you should really charge for your course—and feel whole about the entire process.

I am INCREDIBLY passionate about this topic. Creating my own profitable and content-driven online courses has been the key to my success and I want to make it the key to your success too.

In your gut, are you charging what you’re worth?

I would bet that this is the hardest part to starting your first online course—or even maybe your second or third.

Ask yourself these three questions:
  • Are you afraid to ask for what you’re worth?
  • Are you willing to deliver 10x the value of what you’re charging?
  • Does your price point attract the clientele you want?

Let’s dig into the seven steps here.

One of the first steps I share is surprisingly missed by many entrepreneurs. It is such a crucial part in determining your price and I don’t want you to skip it.

Then, we tackle how your product fits into your business. This is key for determining the most attractive price point for what you are offering. I ask you a couple of questions to help you through this step. It can be a tricky road to navigate. Listen here.

Next, we talk about the length of time it can take to launch and re-launch your product.

Ultimately, I want to help you get solid on how you feel about the price you’ve set. Once you decide on the price point, you’ve got to own it.

These seven steps will help you do just that. Own your price. Be confident. And go sell it.

Results are not guaranteed. Please see earnings disclaimer for more detail.

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The Online Marketing Made Easy Podcast

Ranked in the top 20 of Apple podcasts

Expert interviews, mini-execution plans, and intimate behind-the-scenes secrets from my biggest launches… all tied together by our mutual mission to make EVERYTHING you learn as simple, profitable, and FUN as possible.

There’s a reason “made easy”
                is literally the title!

There’s a reason “made easy” is literally the title!

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