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#216: Why Courses Flop, And How To Turn “Failure” Into Opportunity

June 20, 2018

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I’m the first person to admit when I’ve made a mistake.

But I can promise you this, when it happens: I learn something new every time.

Inside my private Facebook group for all of my students, my students often ask me to troubleshoot their challenges with launching their courses. Our FB Live chats and their questions inspired me to create this specific podcast episode for all of you. Based on my experiences with thousands of students, I’ve uncovered five core reasons why most online courses fail. My goal is to help make sure you don’t make these mistakes, and if you do, I want you to be able to learn from them and turn them into opportunities.

Also: if you've experienced any of these mistakes or if you've made a big mistake that I haven't mentioned here, I want you to come over to Instagram and DM me.

Check out these highlights:
  • Why your ideal customer avatar needs to be top of mind at all times. [3:48]
  • I changed my mind on pre-selling, and you need to also. [8:25]
  • The four things to do to make sure you get to the finish line with your course. [12:43]
  • What to consider instead of signature courses. [14:42]
  • How I had to enlist a colleague to keep me in check and keep out the fluff. [17:34]
  • The best online courses are taught by the best teachers. What you need to do to become an engaging teacher. [20:40]

Results are not guaranteed. Please see earnings disclaimer for more detail.

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The Online Marketing Made Easy Podcast

Ranked in the top 20 of Apple podcasts

Expert interviews, mini-execution plans, and intimate behind-the-scenes secrets from my biggest launches… all tied together by our mutual mission to make EVERYTHING you learn as simple, profitable, and FUN as possible.

There’s a reason “made easy”
                is literally the title!

There’s a reason “made easy” is literally the title!

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@amyporterfield