Made easy


#286: How to Create a 7-Day Pop-Up Group to Boost Course Sales

October 24, 2019

Listen on…

My good friend Jill Stanton is letting me spill the beans on one of her best secret weapons today.

What is this secret weapon, you ask? Pop-up groups.

A pop-up group is a short, limited-time Facebook group aligned with a specific promotion to get people excited, engaged, and ready to invest. Once the promotion is over the group is closed. The pop-up Jill and I will be talking about today is specific to a promotion like Jill ran as an affiliate for  Digital Course Academy®️. 

Every year I create a 30-day pop-up group as an affiliate for B-School where I go live throughout the launch and I'll touch on that a bit, too.

In this week’s podcast episode, Jill is sharing her ENTIRE process for creating successful pop-up groups.

Here’s a sneak peek at what you’ll learn: 

  • [07:31] The ideal amount of time you should leave your pop-up group open (hint: longer isn’t always better… )  
  • [10:14] How to come up with a topic for your pop-up group that’ll attract qualified and aligned potential buyers 
  • [15:21] What kind of content to share in your pop-up group and how to avoid falling into the “this sounds so great but we’re still trying to work through the free stuff you gave us” trap
  • [19:09] How Jill spent $4500 and made $43,000. 
  • [22:48] Details on the challenge prize incentives offered to those in the group who participated in all five days of the challenge.
  • [29:54] The importance of addressing your group members' limiting beliefs. 
  • [35:29] How to move people from the challenge to the offer and how you provide support after the challenge is over.

Click here to listen now!

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Expert interviews, mini-execution plans, and intimate behind-the-scenes secrets from my biggest launches… all tied together by our mutual mission to make EVERYTHING you learn as simple, profitable, and FUN as possible.

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