Made easy


#373: Quiz Creation 101: Everything You Need to Know About Using the Most Effective Lead Magnet

April 22, 2021

Listen on…

Are you ready to scale your business lightyears ahead with an online quiz? You’ll be so glad when you do. 

This week, I have quiz building expert, Chanti Zak, on the show. 

Chanti’s the perfect person to show you what to do next when it comes to creating your online quiz — she’s SO good she’s even written quizzes for me!

If you’re excited about this, get ready to dive in, my friend, because I believe a million percent that this episode is just what you need to get started.

During our time together, Chanti walks us through everything you need to know about:

  • How to select the PERFECT topic so your audience can’t wait to see their results
  • How to layout your results so they are fun and informative 
  • And how to get your quiz up and converting so you can start building your email list right away

Chanti pulls out all the stops in this episode to help you fast track to hitting publish and turning your fans into email subscribers. 

Psst… if you’re not sure what’s next once your audience gets their results, well, we talk about that, too. It’s my very last question for Chanti and I know you’ll love it. 

Here’s a preview of the episode: 

  • [03:42] Quizzes work so well because humans are innately curious. We are wired to seek deeper insight and understanding. Quizzes give personalized results. 
  • [05:44] The three main types of quizzes include a launch quiz, signature quiz and  e-commerce quiz.
  • [08:36] Find a quiz for your unique goals. For instance if you're interested in list building, you'll want an evergreen signature quiz.
  • [10:02] Choosing a quiz topic. Personality quizzes convert the best, but you can combine them with assessment quizzes. What do you want to achieve? Who do you want to attract? Be clear over clever!
  • [14:17] The five stages of awareness. Find a topic that appeals to the people that are in the stage of awareness that you would like to target.
  • [15:44] Start with the results. Get super clear on the results you are looking for before you ask the questions. 
  • [20:38] Platforms to make quizzes include and Try Interact. 
  • [21:49] You want quality over quantity when it comes to leads. A 50% conversion rate is good. Create a connection that resonates.
  • [26:44] Ask questions first and then ask for the email. Your quiz is a starting point. The quiz results are the perfect transition for the next step. 
  • [31:50] Know your audience. You can create a quiz in as little as two weeks, but give yourself some grace and allow three months for a lead magnet that will work for years to come.

Click here to listen!

Rate, Review, & Subscribe on Apple Podcasts

“I love Amy and Online Marketing Made Easy.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Results are not guaranteed. Please see earnings disclaimer for more detail.

New Episodes Every Tuesday and Thursday

Recent Episodes of the Podcast

Catch up on

load more

load more

Listen on

Listen on

Listen on

The Online Marketing Made Easy Podcast

Ranked in the top 20 of Apple podcasts

Expert interviews, mini-execution plans, and intimate behind-the-scenes secrets from my biggest launches… all tied together by our mutual mission to make EVERYTHING you learn as simple, profitable, and FUN as possible.

There’s a reason “made easy”
                is literally the title!

There’s a reason “made easy” is literally the title!

Follow Me On The Gram