Made easy


#485: Behind-The-Scenes With Crime Junkie Podcast Host, Ashley Flowers

August 3, 2022

Listen on…

What happens when you leave your 9 to 5, pursue your passion, and create one of the most downloaded podcasts in history

If you’ve ever listened to the podcast Crime Junkie, you know just how addictive it is. The suspense, combined with the gripping yet straightforward storytelling makes it one of the most enthralling podcasts out there. I, for one, am a loyal listener, and a self-declared Crime Junkie.

But perhaps what’s most impressive about Crime Junkie is its host, Ashley Flowers, who launched the podcast in 2017 while working a super 9 to 5 job. Since its debut, Crime Junkie has remained at the top of the charts and gets 9 million downloads a month. Yes, you read that right – 9 MILLION! 

So how did Ashley do it? How did she make the decision to leave her cushy corporate job, invest in her side hustle, and take the leap into entrepreneurship? And how on God’s good Earth did she grow it so quickly?

In this episode, you’ll find out. Yes, sweet friend, Ashley is revealing her own story on how she went from a corporate job to becoming a highly successful digital entrepreneur at the helm of an entire podcast network. 

This was a really fun and informative conversation, and in it, Ashley shares:

  • How she took the leap from working a full time job to pursuing her passion 
  • A behind-the-scenes look at her work-week, and how she manages it all
  • Her best tips on how to grip listeners with a good story
  • The inspiration behind her first book, and her book-writing process

So get comfy, pop in those earbuds and get ready to hear Ashley Flowers like you’ve never heard her before.

Here’s a glance at this episode…

  • [05:06] Ashley is a host of Crime Junkie, the #1 podcast on Apple Podcasts, receiving over 35 million downloads PER MONTH!
  • [06:59] She discovered podcasting when Serial came out. She consumed everything she could, but there was a show she desired but wasn’t out in the podcast universe yet.
  • [07:47] After working with Crime Stoppers, she started thinking maybe she could make the show that she had been looking for. That's when she started Audiochuck, before even starting Crime Junkie. 
  • [08:43] She always knew she wanted a podcast network. She was intentional about the format for her show with her co host being her best friend. One person tells the story, and the other person sits in for the audience. Brit gives the listener a voice.
  • [11:42] Podcast growth tips include knowing your audience and your intention. 
  • [14:55] She kept her full-time job for a year. She loved doing her podcast, so it was easy to prioritize that time. 
  • [20:02] Ashley is willing to try new things, and she's not afraid of failing. She's more afraid of not taking the chance.
  • [22:58] Her business has a team of 30, and she's been able to grow the network. She began doing everything, but without the team she wouldn't have been able to scale.
  • [32:41] Ashley is the author of All Good People Here. This is the story that she always wanted to write. Fiction opened the door to true crime for her. 
  • [46:12] If you're still in your full-time job, learn from Ashley. She waited a year until getting that big contract to take the leap. If it doesn't work out, you can always do something different.

Click here to listen!

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