Made easy


#549: Cut Through The Noise: How To Create A Unique Personal Brand With Rory Vaden

March 2, 2023

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Simple strategies to build your personal brand, monetize your message, and increase your influence

If you’re first getting started with your personal brand, you’re probably wondering how the heck you’re going to cut through all the noise and position yourself as the go-to leader in your space. 

I get it – the digital world is crowded, and getting to that point can seem pretty overwhelming. But the good news is, it’s more possible to have an influential personal brand today than ever before.

Now, I’ll come right out and say that there’s a lot more that goes into brand-building than having a Tik Tok video go viral. 

Sure, that might get you a few more social media followers in the short-term, but in order to build a brand that will stand the test of time, you need to be much more strategic about it. 

That’s why I invited Rory Vaden to the show – because when it comes to personal branding, he’s the guy you want to listen to. >> Be sure to grab your free brand call with his team here!

Rory is a New York Times bestselling author, Inc. Magazine Top 100 Leadership Speaker, the Co-Founder of Brand Builders Group and the host of the highly rated Influential Personal Brand Podcast. 

In this episode, he’ll share simple brand-building strategies you can implement today, including:

  • The greatest secret to growing a highly engaged audience online
  • Simple strategies to become a well-established leader in your space 
  • The Brand DNA Helix and how you can use it to grow your business
  • How to increase your influence and monetize your message

I absolutely loved this conversation with Rory, and learned so much from him. I hope you enjoy it as much as I did. 

Here’s a glance at this episode…

  • [09:03] Rory became a bestselling author when he was 29 years old. He and his wife also built and sold a company. Then he got a call from Lewis Howes.
  • [12:43] Personal branding is simply the digitization of your personal reputation. 
  • [16:45] The key to breaking through Sheehan's wall is to figure out the one thing that you can be known for. 
  • [19:08] You only need one really great stream of revenue when starting out. 
  • [22:59] The secret to finding your uniqueness is that you are powerfully positioned to serve the person that you once were. 
  • [26:21] There's a six-question framework you can use to find your uniqueness. 
  • [37:45] You can turn followers into cash by remembering the PAIDS acronym.
  • [46:39] We experience fear because we are self-centered. You only feel fear when you’re thinking about yourself.
  • [48:12] There's no fear once the mission to serve becomes clear.

Click here to listen!

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