Listen on…
The small-but-mighty promo strategy that gave my business a quick revenue boost
If you’re looking to get a quick revenue boost in your business — but don’t have the time to run a full-on digital course promotion — then you should consider doing what I like to call a Mini-Promo.
A Mini-Promo is – you guessed it – a simplified version of your regular promotion strategy. And while there’s only a few elements to it, it can still pack a pretty big punch if you do it right.
In this episode, I’m going to tell you all the juicy details about the success of my most recent Mini Promo – what it included, and the specific strategies my team and I used to keep it simple while still making it worth our ROI.
You’ll hear:
- How to get crystal clear on your Mini-Promo offer
- The two primary ways I market my Mini-Promos
- Ways to segment your email list for maximum return
- The social media ad hack that will get you more buyers
- How to get your communities to help you promote our offer
… Plus much, much more! So if you’re ready for a strategy-filled episode that you’ll come back to time and time again, then press play right now!
Here’s a glance at this episode…
- [05:13] We ran a Buy One Get One digital course offer during Black Friday. We hit 140% of our goal.
- [09:20] Simpler is better. Work with what you already have and be creative.
- [10:52] How long will you run your promo? Make sure you create urgency.
- [11:48] Utilize your existing email list. Don't be afraid to target the already warm audience on your list.
- [14:49] Repurpose what you've already created for social media. Pull copy from your emails, and think about how you can reuse graphics across platforms.
- [18:21] Set your budget ahead of time for ads and use them to get in front of your warm audience.
- [21:46] Post about your promo to your communities. Use what you have and keep it simple.
- [23:03] Create a simple pop up for your website. New and existing audience members who land on your page will be notified about your promo.
- [27:07] QCing all of your content and graphics is really important. We have a doc with all of the information linked to everything we want QCed.
- [29:52] If you don't schedule it, it's never happening. Get out your calendar and schedule your promo.
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