Listen on…
The State Of The Digital Course Industry & What You Can Expect In The Next Year
Holy smokes, things in the digital marketing world are moving fast. From chatbots to ChatGPT, it seems like there’s some new technology popping up on the market every single day.
With so much changing, it’s hard to know what technology is going to benefit your business the most, and what you should invest both your time and money into.
Not to mention, it can be really intimidating to try something new when you know nothing about it. I’ll be honest — I’ve definitely been pushed out of my comfort zone as I’ve implemented some of these new marketing trends in my own business.
Doing something new is always a little bit scary, but I’ve found that when you’re open to it, and are willing to spend a little time learning, then it’s more than worth it in the long run.
And here’s the good news, sweet friend. I’ve done a roundup of the seven biggest marketing industry technologies that you can take advantage of right now, and I’ve tested out each and every one of them for you.
I’ve done all of the research, all of the homework, and have tons of insight on all of the trends and updates that I’m sure you’re curious about – and I’m sharing it all in this episode.
So if you are ready to level up your marketing plan and serve your audience at an even higher level, then grab something to take notes with and press play on this episode.
Here’s a glance at this episode…
- [02:25] If you feel intimidated by all of the changes happening in the digital marketing industry, you’re not alone. Here are some trends to be aware of.
- [05:35] #1: Create more connections with your audience. We created a sales team to get on a call when potential students.
- [07:46] Everyone can use VideoAsk on a sales page to answer questions. This doesn't need to be real time.
- [08:30] We also do all hands-on-deck power hours using Help Scout. I use Loom to record the screen and answer questions.
- [10:36] Hosting more live experiences during a launch gives people a chance to engage after the webinars.
- [11:13] We also DM people for customer service. Using social media for customer service has the third highest ROI of any marketing trend.
- [15:53] #2: Using short form videos such as Instagram reels, YouTube shorts, or TikTok is a trend that will only continue to grow.
- [19:52] For many of you, blogging or going live once a week is the missing link for growing your audience.
- [22:50] #3: Diversify your offers. Create offers so people at all financial levels can engage with you.
- [24:27] I also launched a one-on-one coaching course. This is for people willing to pay a premium price to get it done.
- [26:11] #4: Create values driven content. People want to do business with companies they can relate to and see themselves aligned with.
- [29:38] #5: Motivate action.People love enthusiasm.
- [34:15] Focus on retaining your existing leads versus only focusing on acquiring new customers.
- [35:45] #6: Artificial intelligence. Chat GPT can help with content ideas, inspiration, and getting past writer's block.
- [40:02] #7: Make pivoting part of your plan. The only constant in life is change, but we don't have to fear it.
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