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#686: From Anonymous to A-List: How Susie Moore Built Her Business From The Ground Up By Leveraging Media

June 6, 2024

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Mastering your media strategy so you can connect directly with your ideal audience, gain credibility, and scale your business.

Imagine if you had the chance to directly connect with your target audience, share your story, your passion, your advice, and really make an impact with your incredible business. Well, what if I told you that is all possible once you know the secrets to an amazing media strategy? 

Enter life coach and media strategy extraordinaire Susie Moore! Susie started life coaching as a side hustle, turned it into a full-time gig, and now has one of the most impressive resumes of media publications I've ever seen. We're talking Marie Claire, Business Insider, Forbes – you name it. In this episode, she's here to share how she perfected her media strategy so you can do it, too! 

You'll learn how to nail your pitch, secure those media placements, and build the confidence to go after the biggest opportunities. Even if you're unsure if your story is compelling enough to tell, Susie reminds you that you always have value to offer! Plus, she even has a 3-minute intuition hack to help you write a publication that resonates. 

Today, we talk about: 

  • (5:37) How Susie turned her 9-5 into a full time gig
  • (10:35) The power of context in the media and how Susie used it to uplevel her content 
  • (14:49) What media editors and producers are they actually looking for
  • (17:40) Key elements to include in your media pitch so it stands out from the crowd
  • (23:47) The importance of collaborating with publications who are aligned with your message
  • (30:44) Tips for brainstorming life topics to write about (even if you think you don’t have a “compelling” personal story to tell!) 
  • (36:55) Susie’s perspective on the use of AI in media content
  • (39:34) Advice for finding the confidence to put yourself out there and go after big media opportunities
  • (45:47) How to become your own PR team

Listen in and get the credibility you and your business deserves! 

Click here to listen!

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