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Expert formulas, blueprints, and tips for writing emotional and persuasive copy that will grow your online business.
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I always tell my students to learn all about copywriting before hiring a copywriter. Why, you ask? Because the secret sauce to growing your online business is making your audience feel so connected to your offer that they just can't help but take action! Writing incredible copy is the way to do it, my friend!
Today, your guide through the world of copy is none other than the brilliant Alex Cattoni! Through her online academy and community, Copy Posse, Alex has helped thousands of copywriters and entrepreneurs learn how to write their own copy and grow their businesses.
Alex is beyond impressive, with so many awards that I've lost count! In this episode, she's pulling back the curtain and sharing all of her tips, formulas, and blueprints to help you improve your writing to really make it stand out.
But that's not all! Alex also shares her journey of launching Copy Posse, carving her own path, and making the company a massive success despite being in a crowded market. And when you're ready to bring a copywriter onto your team, Alex has some expert advice on finding the perfect fit for your unique voice and vision.
You’ll learn:
- (7:46) What makes Copy Posse so unique and why Alex started the community
- (12:08) Advice for tuning out the market competitors to focus on your own path
- (16:49) Tips for approaching copywriting for the first time and understanding messaging vs. marketing
- (20:55) A major copywriting step that most entrepreneurs overlook
- (22:42) Alex’s formula for emotionally connecting with your buyer
- (28:16) How to show your audience that you have the solution they’ve been looking for
- (35:38) Top qualities to look for when hiring a copywriter
Listen in and start to uplevel your copy TODAY by using…
The Emotional Buyer’s Journey:
- Emotion #1: Understood- Your audience wants to feel like you get them
- Emotion #2: Safe – Your buyer needs to trust you with their hard-earned money
- Emotion #3: Empowered – You need to show your client what’s possible for them
- Emotion #4: Excited – You can do it!
- Emotion #5: Committed – Give your buyer a strong and compelling reason to buy RIGHT NOW
The 5 P’s:
- Problem – What is your audience’s core problem?
- Pain – What are the pain points of the core problem?
- Prescription – What is the fix to the problem?
- Pivot – Why are YOU qualified to address the problem?
- Positioning – Why is your solution the BEST solution?
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