Real stories from one of a kind business owners who started with courage and ended with successful digital courses.
This is Caroleās
Digital Course Academy Success Story
Carole Bardasano Instagram Marketing Educator
“When I finally launched ā the DCA way ā I grew my email list to almost 10,000 subscribers and made $249,000!”
Results are not guaranteed. Please see earnings disclaimer for more detail.
For 16 years I worked in corporate marketing. I was a corporate person. My dad was a corporate person. It was really the only path I knew! But throughout the years, people would ask me, āWill you train me on digital marketing?ā
So in 2017 I took a leap of faith, left my job, and started doing in-person corporate trainings. I was hired by American Airlines, the NBA, the New York Times, and eventually even the US Navy! For over 2 years I grew and grew the business. Then March 2020 happened…
And like so many others, my business was severely impacted by the COVID lockdown.
I couldnāt believe that I had finally reached a place where all my hard work paid off. I was comfortable in my businessā¦ I had great clientsā¦And then all of a sudden, EVERY SINGLE ONE of my events was getting canceled ā literally overnight!
I knew I had to do something to continue working and making money. (After all, my business is my livelihood!) Thatās when I had the idea to finally create an online course.
The truth is that as a longtime follower of Amyās I was always interested in creating online courses, yet I couldnāt ignore the feeling that it would be too much for me to take on with my workload. But all of a sudden I found myself with plenty of time!
I was now ready to go all inā¦ however, there was just one problem: the next Digital Course Academy didnāt open until Septemberā¦
I couldnāt wait until September! I needed to start learning now! So I enrolled in 2 other online courses that looked similar to DCA, thinking: āThese programs are all the same, right?ā
At the end of 2020, I used what I learned in these other programs to launch my first courseā¦ TOTAL DISASTER! I cried for three days. I thought, āWell, this just isnāt for me! Iām just not good at this!ā
But then 2021 comes aroundā¦ Amy opens the doors again for DCAā¦
and with my dadās loving encouragement I decided that just maybe I would give this one last shot with Amyās help.
As soon as I started DCA, I said, āAh, okay, so THIS is how you do online courses!ā I quickly saw all the missing parts. The other programs I did taught me how to record a courseā¦ but now I am learning how to make my course a BUSINESS. There is a formula that works; I just didnāt know it!
I was genuinely surprised at how generous Amy is in her teachings. She shares ALL the little details! I paid special attention to the module where Amy teaches you how to grow your email list by running ads to a freebie ā a freebie that is so good people would pay for it. I followed every step exactly and I was able to grow my email list from a tiny 200 people to almost 10,000 subscribers, all before I launched!
And when I finally launched my two Instagram courses at the end of 2021 ā the DCA way ā I made $249,000 with Amyās webinar strategy!
Being that my background is in marketing, I tested all the digital marketing channels. Google ads, Facebook adsā¦ And the live webinar was the one that converted the most people!
Looking back at when I started my business in 2017, it felt so great to work for myself, but it was very time-consuming. I had found myself each day exhausted once again.
Because of the success of my online courses, I donāt have to go back to corporate training or consulting! My husband is now happy that I am home more, and I have a secure, scalable business that I can grow on my own terms!
Update: Last October, I wrapped up the launch of my course, and we enrolled 481 students for a total of $464k!
Update: In May 2023, Carole surpassed the $1 million mark in revenue from her digital course! Way to go, Carole!
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If committing to creating and launching a course feels equivalent to climbing Kilimanjaro, listen upā¦
Every journey starts with one step. If the questions āwho am I to create a course?ā or āwhere do I even start?ā are coming up for you, know that they came up for every single successful course creator you see on this page.
Whether youāve never owned a business before, you have no idea what your course would be about, or youāre totally allergic to tech ā we ALL start somewhere. What matters most is your willingness to put one foot in front of the other.
Each of these course creators started with one thing: THE COURAGE TO TRY
Ready to do the same?