Real stories from one of a kind business owners who started with courage and ended with successful digital courses.

Results are not guaranteed. Please see earnings disclaimer for more detail.

For 16 years I worked in corporate marketing. I was a corporate person. My dad was a corporate person. It was really the only path I knew! But throughout the years, people would ask me, “Will you train me on digital marketing?”

So in 2017 I took a leap of faith, left my job, and started doing in-person corporate trainings. I was hired by American Airlines, the NBA, the New York Times, and eventually even the US Navy! For over 2 years I grew and grew the business. Then March 2020 happened…

And like so many others, my business was severely impacted by the COVID lockdown.

I couldn’t believe that I had finally reached a place where all my hard work paid off. I was comfortable in my business… I had great clients…And then all of a sudden, EVERY SINGLE ONE of my events was getting canceled – literally overnight!

I knew I had to do something to continue working and making money. (After all, my business is my livelihood!) That’s when I had the idea to finally create an online course.

The truth is that as a longtime follower of Amy’s I was always interested in creating online courses, yet I couldn’t ignore the feeling that it would be too much for me to take on with my workload. But all of a sudden I found myself with plenty of time!

I was now ready to go all in… however, there was just one problem: the next Digital Course Academy didn’t open until September…

I couldn’t wait until September! I needed to start learning now! So I enrolled in 2 other online courses that looked similar to DCA, thinking: “These programs are all the same, right?”

At the end of 2020, I used what I learned in these other programs to launch my first course… TOTAL DISASTER! I cried for three days. I thought, “Well, this just isn’t for me! I’m just not good at this!”

But then 2021 comes around… Amy opens the doors again for DCA…
and with my dad’s loving encouragement I decided that just maybe I would give this one last shot with Amy’s help.

As soon as I started DCA, I said, “Ah, okay, so THIS is how you do online courses!” I quickly saw all the missing parts. The other programs I did taught me how to record a course… but now I am learning how to make my course a BUSINESS. There is a formula that works; I just didn’t know it!

I was genuinely surprised at how generous Amy is in her teachings. She shares ALL the little details! I paid special attention to the module where Amy teaches you how to grow your email list by running ads to a freebie – a freebie that is so good people would pay for it. I followed every step exactly and I was able to grow my email list from a tiny 200 people to almost 10,000 subscribers, all before I launched!

And when I finally launched my two Instagram courses at the end of 2021 – the DCA way – I made $249,000 with Amy’s webinar strategy!

Being that my background is in marketing, I tested all the digital marketing channels. Google ads, Facebook ads… And the live webinar was the one that converted the most people!

Looking back at when I started my business in 2017, it felt so great to work for myself, but it was very time-consuming. I had found myself each day exhausted once again.

Because of the success of my online courses, I don’t have to go back to corporate training or consulting! My husband is now happy that I am home more, and I have a secure, scalable business that I can grow on my own terms!

Update: Last October, I wrapped up the launch of my course, and we enrolled 481 students for a total of $464k!

Update: In May 2023, Carole surpassed the $1 million mark in revenue from her digital course! Way to go, Carole!

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More Stories Like This

Every journey starts with one step. If the questions “who am I to create a course?” or “where do I even start?” are coming up for you, know that they came up for every single successful course creator you see on this page.

Whether you’ve never owned a business before, you have no idea what your course would be about, or you’re totally allergic to tech — we ALL start somewhere. What matters most is your willingness to put one foot in front of the other.

Each of these course creators started with one thing: THE COURAGE TO TRY

Ready to do the same?

If committing to creating and launching a course feels equivalent to climbing Kilimanjaro, listen up…

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Earnings Disclaimer: Every effort has been made to accurately represent our programs and the educational value they provide. However, there is no guarantee that you will earn any money using the techniques and ideas in these materials. When we present revenue and sales figures on our website and our other channels, we are showcasing exceptional results, which do not reflect the average experience. You should not rely on any revenue, sales, or earnings information we present as any kind of promise, guarantee, or expectation of any level of success or earnings. Your results will be determined by a number of factors over which we have no control, such as your financial condition, experiences, skills, level of effort, education, and changes within the market. Running an online business carries risks, and your use of any information contained on this website is at your own risk. Subject to our Refund Policy, we provide content without any express or implied warranties. By continuing to use our site and access our content, you agree that we are not responsible for any decision you may make regarding any information presented or as a result of purchasing any of our products or services. Any claims made of actual earnings or examples of actual results can be verified upon request.

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