

Real stories from one of a kind business owners who started with courage and ended with successful digital courses.
This is Casey’s
Digital Course Academy Success Story
Casey McGuire Davidson Founder, Hello Someday Coaching LLC
“Because my course is evergreen, I was able to take the entire month of July off to travel, AND still brought in $10,000 in sales!”
Results are not guaranteed. Please see earnings disclaimer for more detail.
It’s crazy to think that my drinking problem would lead me to the career I have today. Let me explain…
Everyone drinks in college and parties a little too hard, right? Then I graduated, got married, had a child, and then one glass became 2, 3, then the whole bottle…
I was working in digital marketing and was very successful at my job, but the drinking was consuming my life. So I made the life changing decision to start working with a sober coach to finally quit.
That’s when I realized that the urge to drink was coming from the fact that I REALLY didn’t like my job. So I went back to school to become a life coach.
I never planned on specifically working with clients on their sobriety issues, but I found that I really enjoyed helping high-achieving women who also had an issue with drinking, just like I had. That’s how I found my niche!
I was still working at my full-time job, but now I was coaching clients one-on-one on nights and weekends. And in between, I would listen to Amy’s podcast for inspiration, because deep down I really wanted to start my own podcast too.
That’s how I found out about Digital Course Academy, so when it was open for enrollment in September of 2019, I signed up!
I knew that my one-on-one coaching, although I enjoyed it, was not scalable to make the income I needed to leave my corporate job. If I wanted to be my own boss, DCA was the perfect fit to do it!
Of course, I had my doubts, but Amy helped me overcome them!
Stuck to my vision board is a quote from Amy that says: “There are people less qualified than you doing the things you want to do simply because they decided to believe in themselves, period.” This keeps me going every day!
And this philosophy is what gave me the courage to take the leap in December of 2019 to leave my corporate job and start my own mental health and sobriety podcast. I knew I needed to build an audience if my course was to be successful, and this is exactly how I wanted to do it.
(After all, Amy always says to create a business that you actually WANT to work in. This stuck with me, and is something I constantly focus on and follow. I only do things that light me up and say no to the rest!)
DCA is laid out step-by-step, which really sets DCA apart from any other course out there. I always knew exactly what to do and when.
Since it is so important that my course be available to purchase at any time during a moment of clarity for my clients, I set it up as evergreen instead of choosing the launch model. During key moments like Dry January, Dry July, and Sober October, I do special live kickoffs with added bonuses, but the beauty of evergreen is the constant stream of income.
Because of this, I was able to take the entire month of July off and travel, AND my course still brought in 10K in sales while I was away! I would not have been able to do this if it weren’t for DCA!
In 2020 my course brought in 80K in sales, and this year I am on track to double that number! I am living the life that I always wanted, AND now I’m surpassing my corporate income – all thanks to DCA!
UPDATE: “As of today (August 2023), The Sobriety Starter Kit has generated $331,000 in sales with 890 customers.”

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If committing to creating and launching a course feels equivalent to climbing Kilimanjaro, listen up…
Every journey starts with one step. If the questions “who am I to create a course?” or “where do I even start?” are coming up for you, know that they came up for every single successful course creator you see on this page.
Whether you’ve never owned a business before, you have no idea what your course would be about, or you’re totally allergic to tech — we ALL start somewhere. What matters most is your willingness to put one foot in front of the other.
Each of these course creators started with one thing: THE COURAGE TO TRY
Ready to do the same?

