“My first course launch made $62,600 from a list size of 2,600. (And that’s from teaching how to make caramel apples!)”
Results are not guaranteed. Please see earnings disclaimer for more detail.
I was raised to not believe in entrepreneurship or to dream too big when it comes to what’s possible for my life. As an adult, and a single mother of 3 kids, I was told to just get a “real” job multiple times. Thank goodness I didn’t listen.
I started my baking business in 2012 and held in-person classes that did really well. My most popular one? How To Make Caramel Apples. My students begged me for an online version that they could watch over and over again, but when I saw that online baking courses only sold for $10 or $15 each, I had no interest in creating one.
My followers, who are also bakers and love baking as a hobby, kept pushing me though, they told me they didn’t care if I charge more than anyone else. They’d pay $200 for the online course—which is what I was charging for the in-person classes.
Around that same time, Amy launched Digital Course Academy®️, and at first I told myself I didn’t have the money. Luckily I realized that thought was just the limited thinking I was raised with and that investing in myself and my business was the only way that it would grow.
It’s not the same to watch YouTube videos for free. It’s just not. When you invest in a course, the teacher gives you all the knowledge they’ve learned and they’re saving you from making all the mistakes they’ve made.
With that in mind, I signed up for Digital Course Academy®️ minutes before the cart closed in Jan 2019. By May, I launched my $200 online caramel apple course. I told myself I’d be happy with 100 students, but I secretly thought that was wishful thinking…100 is a lot of students.
By day 2 of my launch, I had MORE than 100 students and by cart close, I had 313.
That’s a $62,600 launch from a list of 2,600 teaching how to make caramel apples!
My mind has exploded! I believe in myself in ways that I never have before, and now I’m seeing (and believing) all that’s possible for my life and my kid’s lives. I'm even planning to retire my mom by the end of the year!
$62k is more money than I’ve ever made in one year in my entire life! And now, I’m going to launch that same course again to the same list and make even more sales with a lot less work. (I’m even thinking of charging more now that I know how in-depth and valuable of a course I’ve created.) Thank you, Amy, for changing my life!
UPDATE: I've launched my Caramel Apple course two more times and made $64k in October 2019 and $157,975 in July 2020 during COVID-19!
I've even successfully launched a course on baking cookies that made $61k earlier this year – so that's $345,375 TOTAL in course sales!
I think the reason my courses are doing better with each launch is because I have completely changed my mindset. I truly believe in and stand in my purpose.
More Stories Like This
Being a military wife and a mom, I’ve had to put my career on hold all these years. But the satisfaction of being able to contribute to the household expenses – and even treating my family to a vacation – is the most amazing feeling!
I now have a saleable digital business that isn’t reliant on in-person events during these uncertain times.
If I can follow the steps in Amy’s Digital Course Academy®️ and successfully launch my own course, ANYONE can!
Added Courses to Their Business
They added an additional and profitable income stream to their businessView Stories
Artists & Creatives
They rejected the “starving artist” thing, and cashed in on their passionsView Stories
Scale your impact in Australia? No problem!View Stories
Crush digital course sales in Belgium? Yes, you can!View Stories
Digital courses in Bermuda? They gotta have it!View Stories
Bloggers & Podcasters
They were already the voice their audience wanted, so they created the product their audience neededView Stories
Built a 6-Figure Business
They built a 6-figure business with what Digital Course Academy taughtView Stories
Built a 7-Figure Business
They built a 7-figure business with what Digital Course Academy taughtView Stories
Built a Team & Community
By following their passion, they created opportunity for othersView Stories
Business & Marketing
They added profitable revenue streams, instead of filing for bankruptcyView Stories
Scale your impact in Canada? No problem!View Stories
Coaches & Consultants
They 10x’d their businesses, and 10x’d their impactView Stories
Digital courses in Denmark? They gotta have it!View Stories
Family & Relationships
They wanted more for the people they love, so they made it happenView Stories
Finance & Real Estate
They became experts in their field — and then they became leadersView Stories
They took their financial freedom to new heightsView Stories
Food & Wine
They made a fortune by sharing their passions with likeminded people all over the worldView Stories
Crush digital course sales in France? Yes, you can!View Stories
Digital courses in Germany? They gotta have it!View Stories
Scale your impact in the Guam? No problem!View Stories
Health & Wellness
They scaled their businesses, and helped more bodies, minds & soulsView Stories
Crush digital course sales in Ireland? Yes you can!View Stories
Crush digital course sales in Israel? Yes you can!View Stories
Launched with a Small Email List
They proved that small can be mighty — with the bank statements to back it upView Stories
Left 1-1 Client Work
They stopped trading dollars for hoursView Stories
Left their 9-5 for the Last Time
They wanted more, so they clocked out for the last timeView Stories
They broke free of the “norms,” and created their dream lives... anywhere they wantedView Stories
Crush digital course sales in Malta? Yes, you can!View Stories
Digital courses in Mexico? They gotta have it!View Stories
Overcame Limiting Beliefs
They finally decided to play a bigger gameView Stories
Crush digital course sales in Panama? Yes, you can!View Stories
Crush digital course sales in Peru? Yes, you can!View Stories
Pets & Animals
Their tender loving care now reaches beyond their communityView Stories
Retired Spouse & Helping Loved Ones
They put family before work, and it boosted their bank accountView Stories
Side Hustle to Full-Time Business
They now introduce themselves as a full-time entrepreneurView Stories
Crush digital course sales in Spain? Yes, you can!View Stories
They built something they could be proud of that also paid for daycare or the freedom to be presentView Stories
Digital courses in Sweden? They gotta have it!View Stories
Teachers & Educators
They 10xed their impact, and 10xed their revenueView Stories
Tech & Culture
They brought tech know-how to more people -- for more profitView Stories
Thriving in Uncertain Times
Their background, circumstances, or past failures did NOT define themView Stories
They didn’t know how, but they tried — and it workedView Stories
Travel & Tourism
They packed their bags and took their business with themView Stories
United Arab Emirates
Scale your impact in the UAE? No problem!View Stories
Scale your impact in the United Kingdom? No problem!View Stories
Crush digital course sales in United States? Yes, you can!View Stories
If committing to creating and launching a course feels equivalent to climbing Kilimanjaro, listen up…
Every journey starts with one step. If the questions “who am I to create a course?” or “where do I even start?” are coming up for you, know that they came up for every single successful course creator you see on this page.
Whether you’ve never owned a business before, you have no idea what your course would be about, or you’re totally allergic to tech — we ALL start somewhere. What matters most is your willingness to put one foot in front of the other.
Each of these course creators started with one thing: THE COURAGE TO TRY
Ready to do the same?