

Real stories from one of a kind business owners who started with courage and ended with successful digital courses.
This is Isobel’s
Digital Course Academy Success Story
Isobel Anderson Musician & Educator
“Chronic pain took away my livelihood. Then I found Amy and it all turned around!”
Results are not guaranteed. Please see earnings disclaimer for more detail.
Until 2015 I was a musician, academic, and sound researcher. Then I developed health and chronic pain issues and wasn’t able to perform my music anymore.
I was so ill that all I could do was sit on the couch all day. I couldn’t even wash my own hair. It was depressing.
I was on benefits (that were about to come to an end). And I had no idea how I was going to support myself.
I knew I had so much experience — if only I could figure out how to use it in order to save myself.
That’s when I discovered Amy… and THANK GOODNESS I did!
Hearing her talk about creating online courses got me excited, and that’s when I knew what was next for me: I could help female musicians learn about recording and releasing their own music with my course.
I help female musicians record and share their music without confusion or overwhelm so that the world no longer misses out on their amazing creative voice.
I signed up for DCA, used the program to find my niche, and with Amy’s help… Home Recording Academy was born!
I was — and still am — so committed to making this business work that I knew the next natural step for me was to join Momentum (Amy's membership program for course creators). The community and support were going to be a MUST for me when I actually launched my course. When Amy made the invitation, I was a 100% YES!
I used the Sparks Guides in Momentum to help me set up my 5-day lead generation challenge and my sales masterclass. I got tons of useful ideas and feedback from those who had used these same strategies successfully already, that I wouldn’t have thought of on my own.
With the challenge and masterclass I was able to build my mailing list from 100 subscribers to 645! This was at the beginning of the COVID lockdown, so it honestly surprised me a bit.
However, I got so much engagement with my challenge that I decided to follow my intuition and launch the beta version of the course — even though I wasn’t planning on it. The result: I made about $7k from that launch.
Then I decided to launch again with another challenge and masterclass. I did even better the second time: I converted 50% of the masterclass attendees to buy the course! That launch made $17,330 (AND I haven’t even done a full Amy-style launch yet).
Making online courses is a bit like the Wild West, but Amy shows you all the steps you need. I skipped a lotttttttttttt of headaches because Amy takes away all of the guesswork.
The other members in the Facebook group are really supportive too. It’s nice to have a place where I can post about my successes and have people who really get me and what I’m building to celebrate with me.
This might sound a bit cliche and cheesy, but it’s so amazing to see something I made change people’s lives. When past students tell me how much my course has done for them, I’m always astonished. I think to myself, “I did that! Wow!”
And as someone who has been managing illness for a decade and has been dependent on others, I can now breathe easy again, knowing that I can use my knowledge to support myself.
Thank you, Amy! You helped me turn my life around.
Update- Isobel had her 4th launch on May 2022 and had $87,000 launch!

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If committing to creating and launching a course feels equivalent to climbing Kilimanjaro, listen up…
Every journey starts with one step. If the questions “who am I to create a course?” or “where do I even start?” are coming up for you, know that they came up for every single successful course creator you see on this page.
Whether you’ve never owned a business before, you have no idea what your course would be about, or you’re totally allergic to tech — we ALL start somewhere. What matters most is your willingness to put one foot in front of the other.
Each of these course creators started with one thing: THE COURAGE TO TRY
Ready to do the same?

