I was listening to Amy’s podcast, and I had this crazy idea.
That I could stop styling my clients in person. And turn my business into an online program where I could teach women how to look their best by styling themselves.
You see, before I met Amy Porterfield, I was working full time as a personal stylist in Los Angeles.
That meant running around the mall, shopping for clients, and lugging clothes around everywhere.
I kept having this really terrifying vision of me as a 40-something still running around the mall and lugging clothes over my back. That just wasn’t going to cut it for me.
Thank goodness I found Amy and Digital Course Academy®️ instead.
When I launched my course, Personal Style University, I was terrified.
I had such a long wait list of people who wanted to hire me as their stylist. I was afraid they would all come at me with pitchforks when I tried to launch an online course instead.
But here I am, 326 students later. I guess they really like me! ;-)
Plus, at $1,000 a pop — I’ve generated $326,000.
(AND I DIDN’T HAVE TO STEP FOOT INTO A SINGLE DEPARTMENT STORE!)
The best part, though, is that when I looked at the “after” pictures of my students and the looks they put together…
I realized that they did BETTER styling themselves than I would have done if they hired me directly! It’s absolutely mind-blowing.
I’ve since launched a membership site, two digital books, and I’m working on putting together masterminds and really cool experiences to continue serving my customers.
To say I’m living my dream would actually be an understatement.
Literally, everything I learned came from Amy. The way she lays things out step-by-step… it’s full proof.
