

Real stories from one of a kind business owners who started with courage and ended with successful digital courses.
This is Lori’s
Digital Course Academy Success Story
Lori Friesen Doctor of Education
“I am NOT an online marketer. Before Amy, I didn’t even know what a lead magnet or a launch was. But, I just made $14,938 from one launch… and my business is still growing!”
Results are not guaranteed. Please see earnings disclaimer for more detail.
I actually got funding for my research that turned into creating my first course. It’s a fantastic program called Dogs Help Kids Read and Succeed, which is partially in schools and partially online.
When it was time for a revamp, I joined DCA (and didn’t end up revamping it at all!).
You see, when I got back to Canada after teaching in Japan, Hong Kong, and a few other countries, I started to notice that teachers struggled with teaching literacy because they didn’t know the basics of running a classroom. And this was a problem that I needed to fix!
That’s when I started a podcast and began to build my list, with Amy’s help, of course. I followed her advice and created my lead magnets. I started with 35 to 40 subscribers, and now I have over 3,000!
Then I got to work on my new course, The Ready For School Academy.
It helps new teachers lay the foundation for an organized, fun, and well-managed classroom throughout the year, even if they need to transition to teaching online.
The first time I launched, 25 amazing teachers signed up!
Then I launched again… The result: 150 new purchases and $14,938 in revenue!
(It’s super cool to see the improvement each time!)
I learned everything about selling an online course from Amy. Honestly, I wouldn’t have a clue without her.
My course now allows me to have a global reach and make such a bigger impact on teachers and kids than I ever knew I could. I cry when I read the testimonials because I just think, “Okay, that’s one more teacher I’ve saved!”
PLUS, now I have the flexibility to travel. I love the idea of living wherever I want, whenever I want, while doing incredibly meaningful work and serving people I think are awesome. And now I can do that if I want!
Thank you, Amy. You lead by example, and I couldn’t have done any of this without you!
Update: I wrapped up my 3rd launch last May and had $41,806 in revenue, and am gearing up for my 4th in July (which will mark 2 years in business).

Ready to Make Your Story the Next Digital Course Academy Success Story?
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If committing to creating and launching a course feels equivalent to climbing Kilimanjaro, listen up…
Every journey starts with one step. If the questions “who am I to create a course?” or “where do I even start?” are coming up for you, know that they came up for every single successful course creator you see on this page.
Whether you’ve never owned a business before, you have no idea what your course would be about, or you’re totally allergic to tech — we ALL start somewhere. What matters most is your willingness to put one foot in front of the other.
Each of these course creators started with one thing: THE COURAGE TO TRY
Ready to do the same?

