

Real stories from one of a kind business owners who started with courage and ended with successful digital courses.
This is Melissa’s
Digital Course Academy Success Story
Melissa Groves Azzaro Registered Dietitian Nutritionist
“I grew my Instagram to 25,000 followers in a year, and made $26,000 in my first launch! My husband and I are planning on buying our first house this year. It feels amazing to have this kind of freedom!”
Results are not guaranteed. Please see earnings disclaimer for more detail.
After a 15-year career in marketing, I went back to school to become a registered dietician. I loved the work, but I graduated at 40 with five figures of student loan debt.
Because of that, I knew that working in a hospital for $30 an hour was not going to be for me, so I started my business in January 2018 — about eight months after graduating.
The initial plan was to do what a lot of dieticians do… open a private practice. I rapidly discovered that was not going to be enough to fulfill me. I wanted to impact more people, and I knew bringing my business online was the way to do that.
Thankfully, it was around that time that I discovered Amy. With my marketing background, it was easy to implement her advice, and I started seeing success quickly. By following some of her tips, my Instagram following started growing like crazy!
Fortunately, my one-on-one practice was now successful, but unfortunately, I was really bogged down in the day to day. I knew the next best step for me was to create a course!
So I signed up for Digital Course Academy®️ in January 2019 and got started creating my lead magnet and putting out content.
I learned from Amy that your lead magnet should set up a need for your course, so I created a quiz called, “What type of diet is best for your PCOS?” and I was getting 100 to 200 people a day signing up for it!
My email list grew to 2,800 people, and my Instagram grew to just under 25,000 followers — all thanks to strategies Amy teaches.
With my audience growing daily, I was ready to launch my course! I created a course called the PCOS Root Cause Roadmap and launched it on presale for Black Friday, before all the content was created! Launching it before I created it lit a fire under my butt to make me actually do the work and get the course done.
44 people enrolled on Black Friday, and when the cart closed in January, I had a total of 70 students.
With my first launch I made over $26,000!! It felt absolutely amazing to completely surpass what I thought I would do on the first launch.
I get tons of questions from other dieticians who are looking to have the success I’ve had, and I tell them, “Just do what Amy tells you!” I talk about her all the time now. :)
Having the step-by-step process in Digital Course Academy®️ was invaluable. I had the plan in front of me, and I never felt overwhelmed. I just kept telling myself to do the next thing on the list and everything would come together.
Thanks to the success of my course, my husband and I are planning on buying our first house this year. I’m looking forward to future launches where I can say, “I did better on this launch than I was expecting. Let’s build an addition or redo the bathroom!” It feels amazing to have this kind of freedom.

Ready to Make Your Story the Next Digital Course Academy Success Story?
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If committing to creating and launching a course feels equivalent to climbing Kilimanjaro, listen up…
Every journey starts with one step. If the questions “who am I to create a course?” or “where do I even start?” are coming up for you, know that they came up for every single successful course creator you see on this page.
Whether you’ve never owned a business before, you have no idea what your course would be about, or you’re totally allergic to tech — we ALL start somewhere. What matters most is your willingness to put one foot in front of the other.
Each of these course creators started with one thing: THE COURAGE TO TRY
Ready to do the same?

