I know beauty. I spent my career in the industry, including being the Former Associate Beauty Editor at Essence Magazine, helping beauty companies find bloggers and social media influencers to amplify their brand messaging, create YouTube tutorials and other content.

What I didn’t know how to do was build a course that would allow me to leave the client side of my business behind. Since I was already a dedicated listener of Amy’s Online Marketing Made Easy podcast, I had a lot of resources at my disposal—enough to allow me to attempt launching my first course called Digital Beauty School.

I launched five times over 18 months and pulled in five figures, but the money wasn’t really the point. I was learning lessons about my budding community and what they really wanted.

I knew if I wanted to scale my first order of business was to stop Googling for answers and piecemealing things together. Turn to the course building expert with a proven step-by-step system that gets results. So I invested in Digital Course Academy®️. At the time, the financial commitment wasn’t easy, but I haven’t looked back!

I had a lot of a-ha moments, so many light bulb moments. When Amy talks about laying out your course, messaging – I love it ALL! I have tried to walk my students step-by-step just like Amy.

One of the challenges for I had initially was putting way too much content in my course. With all of my experience in the industry, I loaded up my first course to compensate for not knowing how to train people online.

I also found I was speaking to too many different audiences. I was getting people with physical beauty product businesses, spa owners and others who just didn’t fit my Ideal Customer Avatar.

By focusing solely on beauty influencers I launched Beauty Influencer School. Instead of it taking me multiple launches over 18 months to make 5 figures, I made 5-figures in one launch. I made $12,010 and things just keep getting better.

I no longer take 1-1 clients and I’m looking to scale my business strategically. I now have a membership bringing in steady recurring revenue as I go back to grad school and get my kids through school during COVID.

One of the things I absolutely love about DCA is the community. It helped so much to read about what other people are doing and ask questions. Not so long ago she asked a question about an idea she had for an upcoming pre-launch and she was ever so glad that she did.

When you’re the educator yourself, you’re always pouring out. I pour out on Facebook Lives, I pour out on Instagram, I pour out in my modules, so taking Digital Course Academy®️ is like having something pour into me. That has been refreshing and it’s just so great to have the community that comes along with Amy’s amazing teachings!