#64: A Backstage Pass to My Most Successful Launch Yet

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Two weeks ago, in Episode #62, I reviewed the project plan I use for all of my promotions. And if you downloaded the free Project Plan Checklist that I offered, you might have had some questions about the bigger action items on that list. I’m going to break down some of those bigger items in upcoming … Click to Read More

#63: How Podcasting Can Complement and Grow Your Business with John Lee Dumas

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Last year, one of my most popular podcasts was an interview with John Lee Dumas. But I invited him back this week because I wanted to talk about podcasting again, in a whole new way. Today, I want to focus on about podcasting for somebody who already has a platform. Maybe you have a business with … Click to Read More

#62: How to Create a Project Plan for Your Next Promotion

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You know me–I teach what I know best. And what I know by now, more than anything, is that the key to making a sales plan work is having a proven, foolproof system.  So today, I’m going to walk you through my project management system, line by line. This is one I’ve spent hours mapping out with … Click to Read More

#61: How to Use Visual Content to Drive Traffic, Shares and Sales with Donna Moritz

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As humans, we are hardwired to connect emotionally with visual content. Pictures in particular–we process them very quickly–faster than text, video, or audio. Pictures allow us to make a really quick decision about whether we are going to engage with something. It’s no secret that some of the most successful brands in the world owe their popularity to their … Click to Read More

#60: Copywriting Tips to Persuade, Promote and Profit with Ray Edwards

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When it comes to communicating the value of a product or service, Ray Edwards is a true legend in the industry. I met him way back in my corporate job days when my boss hired him to work his magic on a new sales letter for a product we were launching. That was when I … Click to Read More