#61: How to Use Visual Content to Drive Traffic, Shares and Sales with Donna Moritz

As humans, we are hardwired to connect emotionally with visual content. Pictures in particular–we process them very quickly–faster than text, video, or audio. Pictures allow us to make a really quick decision about whether we are going to engage with something. It’s no secret that some of the most successful brands in the world owe their popularity to their … Click to Read More

The Ultimate Guide to Facebook Engagement

We all know that Facebook changes rapidly. Just a few years ago, Facebook engagement looked very different. It’s changing all the time. And maybe you’ve started to feel frustrated by the changes, or have just given up keeping track of them. I get where you’re coming from, that feeling of angst every time Facebook adjusts an … Click to Read More

#60: Copywriting Tips to Persuade, Promote and Profit with Ray Edwards

When it comes to communicating the value of a product or service, Ray Edwards is a true legend in the industry. I met him way back in my corporate job days when my boss hired him to work his magic on a new sales letter for a product we were launching. That was when I … Click to Read More

#59: How to Create a Killer Sales Page Headline

One of the business guides I return to again and again is the book Great Leads. This book tells you everything you need to understand about communicating with your audience in a way that cultivates the relationship and results in increasing sales. No matter how many times I’ve read this book, I’m always blown away by the statistic they … Click to Read More

#58: Facebook Q & A with Amy

Last week, I put out an invitation on my Facebook page. I invited you to throw all your questions about online marketing at me! What do you want to know? Where are you stuck? What are you confused about? Well, the overwhelming majority of the questions people posted on my Facebook page were about–surprise!–Facebook. And the questions … Click to Read More