5 Ways To Create a Social Media Savvy, Shareable Opt-in Offer

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Building an engaged email list is high on most savvy business owner’s priorities, because email is the one platform that is unlikely to shift. Twitter might become too glutted with messages to be effective, Facebook might enforce stricter publishing guidelines, and Pinterest might be taken over by a new social media platform. Only one mode … Click to Read More

#013 Does Advertising on Facebook Really Work?

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This episode of the Online Marketing Made Easy Podcast, is brought to you as a direct response to your feedback. Some of you may have seen me post an image on my Facebook Page of two soda bottles. One soda bottle said “Facebook Advertising” and the other one said “Webinars that Convert.” I asked, “What … Click to Read More

How the Merge of Personal and Commercial Relationships Changed Marketing


Like never before in the history of business, our personal and commercial relationships are merging and entangling, line for line, pixel for pixel. When I looked at my Facebook news feed recently, the first thing I saw was a status update from my friend Chris Moody, a community manager for the software company Redhat Linux, … Click to Read More

Tips and Strategies to Attract More Quality, Engaged Fans

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So you’ve set up your Facebook Page and now you’re ready to start attracting fans… why is no one liking your Page? This is a common challenge that businesses face when they begin using Facebook to market. The good news is that there are some proven tips and strategies that will help you attract more … Click to Read More

#012: Getting Started with Mobile Marketing with Greg Hickman

On this episode of the Online Marketing Made Easy Podcast, I interview Greg Hickman, one of the leading mobile marketing experts. Greg and I discuss how to get started with mobile marketing. If you’re anything like me, you know that mobile marketing is important, so it’s been on your mind, but hasn’t made it to … Click to Read More