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The 5 Myths of Facebook Promoted Posts

promoted posts

The Facebook Promoted Posts feature is the simplest way to start an online advertising campaign anywhere. Hands down. Click “Promote.” Click “Save.” Campaign starts… Sure, if you’re a first time advertiser you’ll need to enter a billing method. And you can adjust your budget and whether you’re targeting Fans or Fans and Friends of Fans. … Click to Read More

6 Ways to Keep Your Facebook Contest on the Up and Up (so it Doesn’t Get Shut Down)


Almost everyone who has hosted a contest or promotion on Facebook has probably had questions — lots of them — about what they can and can’t do. Part of the confusion stems from the fact that while Facebook has very strict rules about what is okay and what isn’t, when it comes to running contests, … Click to Read More

10 Strategic Facebook Timeline Cover Photos

1 cookbook

#1: If You’re an Author, Highlight Your Latest Book #2: Spotlight Your Fans with a “Fan of the Month” Campaign #3: No Matter How Many Fans You Have, Using Your Timeline Cover Photo is a Great Way To Show Your Fans Your Appreciation   #4: Take Your Fans Behind The Scenes   #5: Personal Branding … Click to Read More

3 Ways to Supercharge Fan Engagement on Facebook


This article was first posted on For most business owners, their biggest Facebook challenge is keeping fans consistently engaged. Whether you have 135 or 13,500 likes, the only way to really profit from a business page is to motivate fans to click, share and, eventually, act by buying a product or signing up for … Click to Read More

9 Facebook Ad Expert Tips to Create Bigger Results with Your Facebook Ads

9 Facebook Ad Expert Tips to Create Bigger Results with Your Facebook Ads

Most people have mixed feelings about Facebook Ads. See if you can relate to any of the three camps below: Camp 1: You’ve tried Facebook ads in the past with dismal results, so you’re not a believer they work for entrepreneurs and small businesses. Camp 2:  You’ve never tried ads because you don’t have a … Click to Read More