Made easy


#214: The Ultimate Guide to Choosing the Right Lead Magnet for Your Audience

June 6, 2018

Listen on…

Most of you already know I’m all about list building.

In fact, one of my favorite mottos is “always be list building.” But not everyone knows that an indispensable element of any successful list-building effort is an effective lead magnet —a freebie— that’ll stand front and center and draw crowds to opt-in.

But then the question becomes:

How do I know which type of lead magnet to create?

“Part of your list-building efforts has to be having an effective lead magnet, a freebie, a giveaway front and center both figuratively and literally. I want you to be talking about this freebie all the time, everywhere you go. You make it the best thing you’ve got for free and tell everybody about it.

That’s why you can’t miss today’s episode! I’m sharing the ultimate guide to choosing the right lead magnet for your audience, covering the seven types of lead magnets I think are working best right now. 

Now, you might be asking, “Why do I need a lead magnet, and is it really necessary for the growth of your email list and business? I know I need an email list in order to promote and nurture my audience, but what role does a lead magnet play?”

So glad you asked, friend! A lead magnet helps you to not only introduce your audience to your expertise, but it is also a great way to give them those ever-useful ‘quick wins’ that’ll keep them looking forward to seeing you in their inbox. Then, when the time does come to sell, you’ll have an audience that is handing you their credit card faster than you can say, “lead magnet!” 

To help you achieve this, I’ve prepared a bunch of examples of lead magnets from some of my good friends and peers — ya know, all of the list building pros. I’m also covering the pros and cons of each, to help you decide which lead magnets are right for you and your audience. 

And because these lead magnets have been vetted by myself and other online marketing pros, you don’t have to worry about whether or not you’re on the right track when it comes time to build your own. 

After all, the quality of your lead magnet is going to be a major factor in its efficacy, so by following the examples in this episode, you can rest assured that your time and effort are being spent in the right direction.

To make it even easier for you, I’ve prepared a freebie with every one of the examples of lead magnets I’m going to discuss in the episode, so you can hear about them, but also see what I’m talking about as clearly as possible 

Whether you’re new to entrepreneurship, seasoned, or anything in between, I’ve got lead magnet inspiration for you! You’ll notice as you listen to the episode that the lead magnets get a little fancier as I go — so there’s something for you, no matter what stage of your list building journey you’re at. 

All you have left to do is grab your copy and listen along to get inspired to become a lead-magnet-making-machine!

lead magnet

Check out these highlights:

  • Why it’s only worth it to look at your conversion rate numbers and not anyone else’s. [3:48]
  • The one lead magnet that’s sure to help your audience get to the finish line easily. [6:08]
  • The type of freebie that’ll get your audience saying, “I can’t believe this is free—I would’ve paid for this.” [10:55]
  • Is there a place for video or audio freebies? [13:33]
  • How about challenges? (You know you want to know how to make these lead magnets work—they’re fun!) [16:49]
  • The quick, easy (for audiences to process) and increasingly popular quiz. [20:17]
  • What kind of free courses you can do and how to get them to work as lead magnets. [24:41]

Do not miss this episode if creating an incredible lead magnet is your priority!

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