Listen on…
Raise your hand if you love a good online quiz.
I sure do!
From finding out what celebrity you’re most like, to which jean fit is the most flattering for your body type, to identifying if you’re right for an online course, quizzes help you make decisions without the overwhelm.
But… what do quizzes do for you as an entrepreneur?
My guest, Ryan Levesque, is a pro when it comes to using quizzes, and we got to sit down and chat all about how you can use them, no matter where you are in your business.
Ryan is the Inc. 500 CEO of The ASK Method® Company, an entrepreneur, and the #1 national best-selling author of the books Choose and Ask (named by Inc. as the #1 Marketing Book of the Year).
His work has been featured in the Wall Street Journal, USA Today, Forbes, Entrepreneur, on NBC News, and Fox and over 250,000 entrepreneurs subscribe to his email newsletter offering business advice.
He is also a co-founder and investor in bucket.io®, a leading quiz funnel software for entrepreneurs with over 20M people each year.
Now, you might be thinking that quizzes are a little too advanced for you, but Ryan and I break down how quizzes can benefit you, even if you’re just starting out.
In fact, we talk about how quizzes can be especially beneficial to grow your email list and better understand your audience.
No matter where you are as an entrepreneur, you’re going to walk away from today’s episode with a clear understanding of what it looks like to create a quiz and how quizzes can help you to grow your business.
- [05:12] Whoever said that you have to stick to what you studied in college, couldn’t have been more wrong. My guest, Ryan Levesque, is proof of that! After graduating with a degree in neuroscience and Eastern Asian studies, and finding himself working for a bankrupted AIG, he decided it was time to start his own business.
- [09:16] Ryan and his wife niched down market after market to identify what was the best option. This took them about 10 years but resulted in a $10 million year. The connecting factor? Quizzes! This led them to their most successful niche yet — teaching other entrepreneurs how to use quizzes to build successful businesses.
- [12:45] As a new entrepreneur, you may be wondering if quizzes would work for you. The answer is yes! You can use quizzes to build your email list and grow your business. After all, your list and audience relationship are your single most valuable asset.
- [14:39] Want to know what I love most about quizzes? For starters, they build your audience. Plus, they give you fabulous insight into the wants and needs of your audience, which will help you sell better. It’s a win-win for you and your audience.
- [17:46] The proof is in the pudding! Ryan talks about how one of his students launched a quiz and created an email list with over one million subscribers in just 10 days. Crazy town, right?!
- [32:04] When it comes to creating quizzes, there are a few ways you can go wrong. For instance, you can have the wrong hook — which is what attracts potential customers to engage. Ryan shares how to avoid this and make your quiz attractive and successful.
- [43:02] That’s not the only place you can go wrong. You can also make the wrong offer. The bummer is that with the wrong offer, you run the risk of building a massive list of leads that aren't going to become buyers. No, thank you! You want your quiz to serve as the Band-Aid that transitions to your paid solution, which is the solution!
- [47:13] The last mistake is using the wrong technology. Ryan invested in a company that creates a product to seamlessly create quizzes that convert people into customers, called bucket.io. Ryan used it to create his Choose quiz, and we’ve used it for quizzes, as well.
In this Episode, Ryan shares examples of quizzes that have generated millions of leads — but let’s be real, even a few thousand qualified leads could completely transform your online business. For more information, check out Bucket.io!
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