Listen on…
What if I told you that there are two common pitfalls that you — as a course creator — should be very careful to avoid?
Would you be interested in finding out what they are? Well, my friend, you’re in luck because my guest is going to share the deets and how to avoid getting tripped up by them.
Her name is Tasha Booth and she is the Founder and CEO of The Launch Guild, an Online Business Management & Digital Marketing Implementation Agency.
In this episode, we chat about those common pitfalls, personal touch points that you can use to boost your revenue (very doable!), and how to use a beta launch to validate your course idea and content.
Here’s a glance at this episode…
- [12:16] We talk about how important in-person networking can be for your business. Don't be afraid to put yourself out there. Push yourself and make real connections.
- [13:58] Tasha shares how she went above and beyond and created personalized videos for her webinar attendees. She used people's names and asked them what they wanted to learn in the webinar.
- [16:11] Tasha shares a shocking theme she wouldn't have thought needed to be part of her webinar.
- [21:51] The most common areas where digital course creators get stuck include tech and copy. If you're doing everything yourself, keep it simple. Streamline as much as you can!
- [26:29] Prioritize your copy from the beginning. Start writing your sales page early because it will take the longest, and it will need the most refinement.
- [30:23] Beta launches are launches without the bells and whistles that validate your course — Tasha shares more about how she uses beta launches in her own business.
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Check out this brand new podcast that I’m really excited about called The Passion Economy. The Passion Economy is hosted by Adam Davidson (co-founder of NPR’s “Planet Money,” “New Yorker” writer, and longtime contributor to This American Life). In each episode, Adam sits down with individuals from all walks of life who have overcome professional and financial roadblocks by channeling their entrepreneurial spirits…all while pursuing their passions. Sound like anyone you know? Check it out now!
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