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Podcasts, Jenna Kutcher, & List Building
Because it’s been a minute since we’ve talked about podcasting as an entrepreneur… I decided to invite my dear friend, Jenna Kutcher, back on to have a little chit chat around podcasts, entrepreneurship, and how they work in unison to boost organic traffic.
Jenna is a fellow lover of online marketing, runs a 7-figure business, and hosts a top-rated podcast.
In this episode, we talk about how a podcast can support your business in more ways than just generating revenue. We’re also going to give you some behind-the-scenes lessons we’ve learned as podcasters.
Whether you have a podcast or are thinking about starting one (or maybe you haven’t even thought about it but I’ve piqued your interest), you’re going to get so much out of this episode.
A glance at how to use a podcast to drive traffic to your business
- [06:34] Jenna says that podcasting extends your brand in a way that isn't possible with social media alone. People are literally inviting you into their lives wherever they are.
- [10:18] Jenna and I spill the beans on why we chose podcasts as our weekly platform.
- [14:32] Any industry can benefit from starting a podcast — yes, that means your industry too!
- [17:12] When first starting out, Jenna used her podcast along with content upgrades to convert listeners into subscribers by creating a new freebie for each episode.
- [23:33] Jenna strategically plans out her episodes to tackle listener objections, shift mindsets, and educate potential buyers before she launches.
- [27:08] When Jenna first started out, she asked a company she used called HoneyBook to partner with her to cover production costs. Learn her best tips for generating revenue when you are just starting out.
Wanna join Jenna for her free masterclass, Three Reasons Why Launching a Podcast is Actually Way Easier Than You Might Think Training by clicking the graphic below! >>>
This episode is also to you by Gravy, the company I trust to contact my customers within hours of a failed payment, capturing the updated billing information, and saving the customer my team and I worked so hard to acquire. If your revenue is currently at $250,000 or more a year and you know you’re losing money due to failed payments each month, I encourage you to check out Gravy. Click here to see how they can be an extension of your customer service and save you money.
This episode is also brought to you by Greetabl! Greetabl is a website that lets you send personalized gifts to the people in your life that support you, your business, and your dreams like your clients, contractors, or anyone else that you’d like to make feel extra special. Head here to send gifts that will stand out.
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