Listen on…
I launched and heard crickets… now what?
My sweet friend, I’ve been there too. And you wanna know the truth? Most successful entrepreneurs have experienced this same frustration.
But here’s the good news… a launch that didn’t meet your expectations only means that you have an opportunity to learn and improve before you launch again. #lookonthebrightside
One area that I’ve found to be especially important to revisit, is your messaging. If your messaging is off at all during your launch (or even a mini-promo), chances are, you’ll see the disconnect.
In fact, in my most recent launch, I had to revisit my messaging, listen on a deeper level to my audience, and saw how they were really using my product. Once I did that and pivoted my messaging, my launch results grew. (And I want the same for you!)
In this episode, I’m walking you through a checklist to identify where your messaging may be off and how to get it back on track so you can knock your next launch sales out of the ballpark.
How to pivot your launch messaging to boost sales
- [04:00] Move through this checklist with only one specific launch in mind. Keep it simple!
- [07:24] Ask yourself, “Did I actually do enough?” Be honest about whether you did the work that would get you the results you wanted.
- [11:00] Does your message clearly speak to your ICs number one desire and want?
- [14:11] Did you identify at least three main objections and speak to them clearly through your messaging? If anything's not clear in your messaging, it will reflect in your conversions.
- [17:18] Are you clear on who your ideal community is and did you create something that would resonate with them?
- [21:03] Are you standing out in a unique way? Are you conveying your uniqueness in your messaging?
- [23:17] You will never run short of people who you can serve. When you are authentic and set yourself apart, you will attract more people.
Print off your own checklist so you can follow along right here!
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