Listen on…
Tried and true steps to crafting an irresistible lead magnet
Have you ever poured your blood, sweat, and tears into creating a lead magnet only to have it fail miserably?
If so, two things: 1) Welcome to the club, and 2) Don’t spend any more time worrying about it because you’re going to learn A LOT about how to create a highly successful lead magnet in this episode.
The truth is, creating a lead magnet that converts is both an art and a science, which means there are a million and one reasons why yours might not be hitting the mark.
You might find that making small tweaks to your design or copy could help boost conversions, or on the flip side, you might need to rethink your entire strategy and create something brand new.
More often than not, it takes time and good old-fashioned trial and error to get it right — and there's absolutely no harm in that. Because each version of your lead magnet, especially the ones that fall flat, will show you what’s not working so you can make changes and improve. Plus, who said this whole lead magnet thing was going to be easy anyways? ;)
Here’s what you can expect to take away from this episode:
- Easy things you can tweak to increase your conversions
- Ways to get valuable feedback from your Ideal Customer Avatar
- Tips on getting your lead magnet in front of a larger audience
- When to know if it’s time to scrap your lead magnet and start over from scratch
Here’s a glance at this episode…
- [12:54] Phase 1: Put your ego aside. Just because you created it doesn't mean your audience will love it. Each resource you create is a learning process.
- [14:32] You may have missed the mark if you’re giving away too much content, your messaging needs tweaking, or you haven’t shared it in enough places.
- [15:54] Phase 2: Talk to your community and your Ideal Customer Avatar. Lean into other similar communities until you've created your own.
- [19:06] Ask your audience what they like and dislike about the lead magnet. What’s missing? Is the design appealing? Where did they get stuck?
- [20:03] Phase 3: Apply your new intel and implement the edits. Then go back to the same audience and ask them to review it again.
- [24:08] Phase 4: Do a quarterly lead magnet blitz. Treat your lead magnet like a product, and share it everywhere that it matters.
- [24:37] Designate time to get on podcasts. Ask if you can mention your free resource during the recording, and request that your episode go live during the blitz.
- [26:24] Direct posts are 100% focused on driving traffic to your opt-in page, while indirect posts are more subtle. It's important to use both, but use the direct posts more sparingly.
- [28:34] Phase 5: If your lead magnet still isn’t converting after phases 1-4, consider starting from scratch. Look at past content and take note of what performed best.
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