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#438: Shiny Objects Syndrome? Here’s Your Quick Fix

March 1, 2022

Listen on…

New projects may be fun and exciting, but do they align with your goals?

Imagine this scenario:

Things are going great in your online business — you’ve created your ideal work week, you’re on track to meet your quarterly goals, and you have more time than you’ve ever had to focus on in your personal life.

And then… you have an idea.

Not just any idea, but the most brilliant idea that has ever popped into your head. It’s sexy, it’s fun, and quite honestly, it’s all you can think about

But the thing is, this brilliant idea of yours isn’t exactly in alignment with the goals that you’ve set for yourself. In fact, it’s not even close.

This, my friend, is called Shiny Object Syndrome, and it plagues millions of entrepreneurs all over the world — including yours truly. 

I’m sure you can relate. Instead of focusing on the tasks that will get you closer to achieving your goals, you get sidetracked by an idea or project that feels new and exciting — because, let’s be real, launching a new product or course is way more thrilling than refining and improving the one you already have.

But here’s the good news, sweet friend. As someone who is by nature drawn to all-things shiny, I have come up with a few ways to hold myself accountable to my goals, stay focused, and still manage to work in a little bit of razzle dazzle along the way. 

In this episode, you’ll learn: 

  • The one physical item I use that helps me stay on task
  • How I ensure that my goals get (and keep) me excited
  • What I do to keep my eye on the prize

The personality type you need to have on your team to help hold you accountable

Here’s a glance at this episode…

  • [02:44] My Full Focus Planner keeps me on track with my weekly and daily ‘Big 3.’ The Big 3 is identifying the three big things that are going to drive your business forward and move you closer to your goals.
  • [05:00] If something comes into my world and it doesn't fit the goals I've already set, I stop and ask myself if I really need and want it.
  • [06:14] Talking about my goals often and out loud brings them to life. Manifesting or speaking out what you desire can make it happen in reality.
  • [07:43] I highly suggest EOS (Entrepreneurial Operating Systems). I learned how to have an integrator in my business from the book Rocket Fuel. An integrator is someone who keeps the visionary or CEO on track.
  • [09:53] Set your goals and get clear on them. Is this new thing something I really want or need, and is worth sacrificing for? An integrator really helps with this.

Click here to listen!

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