ONLINE

Made easy

marketing

#544: The Pros & Cons Of A Personal Vs. A Company Brand

February 14, 2023

Listen on…

   

The decision to have a personal brand or a company brand is a strategic one – here’s what you should consider

If you’re thinking about starting a business, have you thought about whether you want to have a personal brand or a company brand? 

To clarify, a personal brand is one like mine. I’m the face of the company, my name is my website URL, and it’s me that you hear on my podcast. A company brand is one where the business is completely independent of your name – like Starbucks or Kajabi.

When I first started my business many moons ago, it was clear to me that a personal brand was the way to go. 

But as my business continues to evolve, I’m getting curious about what it would look like to transition to a company brand – and if that’s even possible – because let’s be real, I don’t see myself doing Instagram Reels at 90 years old.

In fact, my dear friend Michael Hyatt recently transitioned his personal brand to Full Focus, and it’s been a really great move for his business, and his personal life.

I won’t lie, seeing him do this has me thinking about my own future, and I’m breaking down exactly what’s on my mind in this episode. Tune in to hear: 

  • The pros and cons of a personal brand and a company brand
  • Why I decided to have a personal brand vs. a company brand when starting my business
  • The roadblocks I’m encountering at this point in my entrepreneurial journey
  • What new and established business owners should consider when it comes to their brand

This is a great listen for anyone who is thinking about starting their own business or already has one. 

Oh, and when it comes to my personal brand, don’t worry — I’m not going anywhere anytime soon.

Here’s a glance at this episode…

  • [03:42] I started my business as a personal brand. I've been wondering if I could move to a company brand successfully.
  • [05:33] People feel deeply connected to you with a personal brand. You also have more flexibility when creating content. 
  • [06:37] A company brand creates allows for more space between you and your company. 
  • [07:18] It's more difficult to bring other people into your business with a personal brand. 
  • [09:54] With a personal brand, there's a lot of pressure to showcase your personal life. 
  • [11:41] A personal brand can have an expiration date. Wanting the business to live beyond you and thrive is a reason to look into a company brand. 
  • [12:25] Michael Hyatt successfully transitioned from a personal brand to a company brand.
  • [14:10] If you are going to make a change like this, go slowly.

Click here to listen!

Rate, Review, & Follow on Apple Podcasts

“I love Amy and Online Marketing Made Easy.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Results are not guaranteed. Please see earnings disclaimer for more detail.

New Episodes Every Tuesday and Thursday

Recent Episodes of the Podcast

Catch up on

load more

load more

Listen on

Listen on

Listen on

The Online Marketing Made Easy Podcast

Ranked in the top 20 of Apple podcasts

Expert interviews, mini-execution plans, and intimate behind-the-scenes secrets from my biggest launches… all tied together by our mutual mission to make EVERYTHING you learn as simple, profitable, and FUN as possible.

There’s a reason “made easy”
                is literally the title!

There’s a reason “made easy” is literally the title!

Follow Me On The Gram

@amyporterfield