Listen on…
The step-by-step marketing launch strategy behind my new book, Two Weeks Notice
If you had told me years ago that one day I’d be a published author, I probably would have called your bluff.
Writing a book — especially one that I know is going to help so many women ditch their 9 to 5 jobs and create a life of their own design through entrepreneurship – is honest-to-goodness a dream come true.
But I won’t lie. The entire experience — from actually writing the book to building excitement about it and pre-selling it — has been a true labor of love.
There are so many things that I’ve learned about the publishing industry and what it takes to have a successful launch that I could probably write a book about it.
And I just might do that — but for now, tune in to this episode to get a behind-the-scenes look at the process.
You’ll hear about the specific goals I started with, the marketing blueprint I used, and about all of the little publishing nuances that have kept me up at night.
So if you’ve ever wanted to write a book, or are curious about what it takes to pull it off – then pop in your earbuds and give this episode a listen.
Here’s a glance at this episode…
- [03:04] My book, Two Weeks Notice, is about to hit the shelves officially.
- [04:59] Come behind the scenes of my book launch plan.
- [07:57] Key goals: 1. Build awareness and excitement. 2. Start the conversation giving two weeks notice. 3. Become a New York Times bestseller.
- [11:07] I launched my book in a similar way that I launched digital courses.
- [12:00] Phase 1. Launch a free live Masterclass.
- [14:48] Phase 2: Offer a virtual event experience.
- [17:18] Phase 3: Relaunch the Masterclass.
- [19:03] Phase 4: Host off-the-record sessions with entrepreneurial friends.
- [24:32] Lesson #1: It's more challenging to sell a $27 book than a $2,000 digital course.
- [26:17] Lesson #2: Staying true to who I am and aligning this launch with my business has been fun.
- [27:18] Lesson #3: If you don't ask, you'll never know.
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