Listen on…
Stu McClaren shares how AI is changing the face of digital marketing (& what you can do to keep up)
Whether you’re apprehensive about AI or you’re all about it, one thing is for sure – it’s taking the digital marketing world by storm.
I won’t lie – there have been a lot of changes in online marketing over the past fourteen years that I’ve been an entrepreneur, from the rise of SEO to social media. But this, sweet friend, is a really big one — and I want to talk about it!
Here to discuss all-things futuristic is Stu McLaren, my work husband who also happens to be the ‘go-to-guy’ for all things memberships.
He’s worked with tens of thousands of authors, speakers, coaches, consultants, and business owners to transform what they know, love, and do into recurring revenue.
And in this episode, he’s going to share insights on how the learning industry, specifically, is changing as AI continues to transform the marketing landscape, and how you can make sure your business doesn’t get left in the dust.
You’ll also hear:
- A tried and true framework that you can use to future-proof your online business
- Different ways you can take advantage of AI as a content creator
- How you can prevent your students from getting the dreaded “content complex”
- The ‘secret sauce’ Peloton has used to maintain a 92% membership retention rate
This is a great listen for any business owner, whether you’re just getting started or you’re a seasoned entrepreneur. So press play right now and enjoy this fun and informative conversation with Stu McLaren.
Here’s a glance at this episode…
- [09:54] Peloton has a 92% retention rate because they are thinking about the experience as opposed to just the content.
- [11:43] Peloton gives badges and prizes for milestones, habits, events and more. They're continually looking for ways to reinforce the behavior they want to see.
- [15:03] Think about the experience of consuming content as much as you think about the content itself.
- [21:15] Help people stack wins that lead to the result. Then you have a story, which is the most powerful marketing asset that you can have.
- [25:27] If you don't have any testimonials, find one person to help. Once you have their success story, you can tell it over and over again.
- [27:38] Stu has been using Searchie and Copy Creator. AI is an amazing brainstorming tool.
- [32:47] Content is like a lawn. It can be incredible unless you have too much of it. You need to prune your content.
- [36:35] Set up your content so it meets people where they're at, whether the’re beginners or more advanced.
- [39:29] The Membership Masterclass is a free workshop about taking the things that you know, love, and do and breaking it down into recurring revenue.
- [42:00] Memberships give you a way to serve people on their entire journey even after they've completed your digital course.
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